Pandas Profiling Report

Dataset statistics

Number of variables	39
Number of observations	1004
Missing cells	37860
Missing cells (%)	96.7%
Duplicate rows	1
Duplicate rows (%)	0.1%
Total size in memory	306.0 KiB
Average record size in memory	312.1 B

Variable types

Categorical	1
Numeric	38

Alerts

Dataset has 1 (0.1%) duplicate rows	Duplicates
`EQ` is highly overall correlated with `Digital_Working_cost` and 10 other fields	High correlation
`Social_Search_Impressions` is highly overall correlated with `Social_Search_Working_cost` and 4 other fields	High correlation
`Social_Search_Working_cost` is highly overall correlated with `Social_Search_Impressions` and 6 other fields	High correlation
`Digital_Impressions` is highly overall correlated with `Digital_Working_cost` and 6 other fields	High correlation
`Digital_Working_cost` is highly overall correlated with `EQ` and 12 other fields	High correlation
`Print_Impressions.Ads40` is highly overall correlated with `EQ` and 12 other fields	High correlation
`Print_Working_Cost.Ads50` is highly overall correlated with `Digital_Impressions` and 9 other fields	High correlation
`OOH_Impressions` is highly overall correlated with `Print_Impressions.Ads40` and 10 other fields	High correlation
`OOH_Working_Cost` is highly overall correlated with `OOH_Impressions` and 6 other fields	High correlation
`SOS_pct` is highly overall correlated with `Period`	High correlation
`Digital_Impressions_pct` is highly overall correlated with `EQ` and 7 other fields	High correlation
`CCFOT` is highly overall correlated with `Period`	High correlation
`Median_Temp` is highly overall correlated with `Social_Search_Impressions` and 5 other fields	High correlation
`Median_Rainfall` is highly overall correlated with `OOH_Impressions` and 5 other fields	High correlation
`Fuel_Price` is highly overall correlated with `EQ` and 13 other fields	High correlation
`Inflation` is highly overall correlated with `EQ` and 11 other fields	High correlation
`Trade_Invest` is highly overall correlated with `Digital_Impressions` and 10 other fields	High correlation
`Brand_Equity` is highly overall correlated with `Digital_Impressions_pct` and 8 other fields	High correlation
`Avg_EQ_Price` is highly overall correlated with `Any_Promo_pct_ACV` and 10 other fields	High correlation
`Any_Promo_pct_ACV` is highly overall correlated with `Avg_EQ_Price` and 6 other fields	High correlation
`Any_Feat_pct_ACV` is highly overall correlated with `EQ` and 15 other fields	High correlation
`Any_Disp_pct_ACV` is highly overall correlated with `Avg_EQ_Price` and 3 other fields	High correlation
`EQ_Base_Price` is highly overall correlated with `Digital_Working_cost` and 11 other fields	High correlation
`Est_ACV_Selling` is highly overall correlated with `EQ` and 13 other fields	High correlation
`pct_ACV` is highly overall correlated with `EQ` and 12 other fields	High correlation
`Avg_no_of_Items` is highly overall correlated with `EQ` and 5 other fields	High correlation
`pct_PromoMarketDollars_Category` is highly overall correlated with `Avg_EQ_Price` and 6 other fields	High correlation
`RPI_Category` is highly overall correlated with `Brand_Equity` and 10 other fields	High correlation
`Magazine_Impressions_pct` is highly overall correlated with `Social_Search_Working_cost` and 12 other fields	High correlation
`TV_GRP` is highly overall correlated with `Social_Search_Working_cost` and 4 other fields	High correlation
`Competitor1_RPI` is highly overall correlated with `OOH_Impressions` and 11 other fields	High correlation
`Competitor2_RPI` is highly overall correlated with `Avg_EQ_Price` and 7 other fields	High correlation
`Competitor3_RPI` is highly overall correlated with `Avg_EQ_Price` and 7 other fields	High correlation
`Competitor4_RPI` is highly overall correlated with `Avg_EQ_Price` and 9 other fields	High correlation
`EQ_Category` is highly overall correlated with `EQ` and 7 other fields	High correlation
`EQ_Subcategory` is highly overall correlated with `Social_Search_Impressions` and 7 other fields	High correlation
`pct_PromoMarketDollars_Subcategory` is highly overall correlated with `OOH_Impressions` and 7 other fields	High correlation
`RPI_Subcategory` is highly overall correlated with `Brand_Equity` and 8 other fields	High correlation
`Period` is highly overall correlated with `EQ` and 37 other fields	High correlation
`Period` has 965 (96.1%) missing values	Missing
`EQ` has 965 (96.1%) missing values	Missing
`Social_Search_Impressions` has 975 (97.1%) missing values	Missing
`Social_Search_Working_cost` has 975 (97.1%) missing values	Missing
`Digital_Impressions` has 978 (97.4%) missing values	Missing
`Digital_Working_cost` has 979 (97.5%) missing values	Missing
`Print_Impressions.Ads40` has 966 (96.2%) missing values	Missing
`Print_Working_Cost.Ads50` has 966 (96.2%) missing values	Missing
`OOH_Impressions` has 992 (98.8%) missing values	Missing
`OOH_Working_Cost` has 995 (99.1%) missing values	Missing
`SOS_pct` has 965 (96.1%) missing values	Missing
`Digital_Impressions_pct` has 991 (98.7%) missing values	Missing
`CCFOT` has 965 (96.1%) missing values	Missing
`Median_Temp` has 965 (96.1%) missing values	Missing
`Median_Rainfall` has 965 (96.1%) missing values	Missing
`Fuel_Price` has 965 (96.1%) missing values	Missing
`Inflation` has 965 (96.1%) missing values	Missing
`Trade_Invest` has 965 (96.1%) missing values	Missing
`Brand_Equity` has 965 (96.1%) missing values	Missing
`Avg_EQ_Price` has 965 (96.1%) missing values	Missing
`Any_Promo_pct_ACV` has 965 (96.1%) missing values	Missing
`Any_Feat_pct_ACV` has 992 (98.8%) missing values	Missing
`Any_Disp_pct_ACV` has 979 (97.5%) missing values	Missing
`EQ_Base_Price` has 965 (96.1%) missing values	Missing
`Est_ACV_Selling` has 965 (96.1%) missing values	Missing
`pct_ACV` has 965 (96.1%) missing values	Missing
`Avg_no_of_Items` has 965 (96.1%) missing values	Missing
`pct_PromoMarketDollars_Category` has 965 (96.1%) missing values	Missing
`RPI_Category` has 965 (96.1%) missing values	Missing
`Magazine_Impressions_pct` has 991 (98.7%) missing values	Missing
`TV_GRP` has 991 (98.7%) missing values	Missing
`Competitor1_RPI` has 965 (96.1%) missing values	Missing
`Competitor2_RPI` has 965 (96.1%) missing values	Missing
`Competitor3_RPI` has 965 (96.1%) missing values	Missing
`Competitor4_RPI` has 965 (96.1%) missing values	Missing
`EQ_Category` has 965 (96.1%) missing values	Missing
`EQ_Subcategory` has 965 (96.1%) missing values	Missing
`pct_PromoMarketDollars_Subcategory` has 965 (96.1%) missing values	Missing
`RPI_Subcategory` has 965 (96.1%) missing values	Missing
`Period` is uniformly distributed	Uniform

Reproduction

Analysis started	2024-03-15 11:49:12.868198
Analysis finished	2024-03-15 11:52:25.625934
Duration	3 minutes and 12.76 seconds
Software version	pandas-profiling v3.6.6
Download configuration	config.json

Period
Categorical

HIGH CORRELATION MISSING UNIFORM

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Memory size	8.0 KiB

2016 - Period:1	1
2018 - Period:8	1
2017 - Period:12	1
2017 - Period:13	1
2018 - Period:2	1
Other values (34)	34

Length

Max length	16
Median length	15
Mean length	15.307692
Min length	15

Characters and Unicode

Total characters	597
Distinct characters	19
Distinct categories	6 ?
Distinct scripts	2 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	39 ?
Unique (%)	100.0%

Sample

1st row	2016 - Period:1
2nd row	2016 - Period:2
3rd row	2016 - Period:3
4th row	2016 - Period:4
5th row	2016 - Period:5

Common Values

Value	Count	Frequency (%)
2016 - Period:1	1	0.1%
2018 - Period:8	1	0.1%
2017 - Period:12	1	0.1%
2017 - Period:13	1	0.1%
2018 - Period:2	1	0.1%
2018 - Period:3	1	0.1%
2018 - Period:4	1	0.1%
2018 - Period:5	1	0.1%
2018 - Period:7	1	0.1%
2018 - Period:9	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Length

Histogram of lengths of the category

Value	Count	Frequency (%)
	39	33.3%
2016	13	11.1%
2018	13	11.1%
2017	13	11.1%
period:4	3	2.6%
period:6	3	2.6%
period:10	3	2.6%
period:9	3	2.6%
period:7	3	2.6%
period:5	3	2.6%
Other values (7)	21	17.9%

Most occurring characters

Value	Count	Frequency (%)
	78	13.1%
1	57	9.5%
2	45	7.5%
0	42	7.0%
r	39	6.5%
:	39	6.5%
d	39	6.5%
o	39	6.5%
i	39	6.5%
e	39	6.5%
Other values (9)	141	23.6%

Most occurring categories

Value	Count	Frequency (%)
Decimal Number	207	34.7%
Lowercase Letter	195	32.7%
Space Separator	78	13.1%
Other Punctuation	39	6.5%
Uppercase Letter	39	6.5%
Dash Punctuation	39	6.5%

Most frequent character per category

Decimal Number

Value	Count	Frequency (%)
1	57	27.5%
2	45	21.7%
0	42	20.3%
6	16	7.7%
8	16	7.7%
7	16	7.7%
3	6	2.9%
4	3	1.4%
5	3	1.4%
9	3	1.4%

Lowercase Letter

Value	Count	Frequency (%)
r	39	20.0%
d	39	20.0%
o	39	20.0%
i	39	20.0%
e	39	20.0%

Space Separator

Value	Count	Frequency (%)
	78	100.0%

Other Punctuation

Value	Count	Frequency (%)
:	39	100.0%

Uppercase Letter

Value	Count	Frequency (%)
P	39	100.0%

Dash Punctuation

Value	Count	Frequency (%)
-	39	100.0%

Most occurring scripts

Value	Count	Frequency (%)
Common	363	60.8%
Latin	234	39.2%

Most frequent character per script

Common

Value	Count	Frequency (%)
	78	21.5%
1	57	15.7%
2	45	12.4%
0	42	11.6%
:	39	10.7%
-	39	10.7%
6	16	4.4%
8	16	4.4%
7	16	4.4%
3	6	1.7%
Other values (3)	9	2.5%

Latin

Value	Count	Frequency (%)
r	39	16.7%
d	39	16.7%
o	39	16.7%
i	39	16.7%
e	39	16.7%
P	39	16.7%

Most occurring blocks

Value	Count	Frequency (%)
ASCII	597	100.0%

Most frequent character per block

ASCII

Value	Count	Frequency (%)
	78	13.1%
1	57	9.5%
2	45	7.5%
0	42	7.0%
r	39	6.5%
:	39	6.5%
d	39	6.5%
o	39	6.5%
i	39	6.5%
e	39	6.5%
Other values (9)	141	23.6%

EQ
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	317.60746

Minimum	130.93736
Maximum	546.05308
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	130.93736
5-th percentile	160.54057
Q1	238.4726
median	286.70559
Q3	388.93216
95-th percentile	491.68232
Maximum	546.05308
Range	415.11572
Interquartile range (IQR)	150.45956

Descriptive statistics

Standard deviation	117.56609
Coefficient of variation (CV)	0.37016162
Kurtosis	-1.0345288
Mean	317.60746
Median Absolute Deviation (MAD)	91.568325
Skewness	0.29451332
Sum	12386.691
Variance	13821.786
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
504.7849334	1	0.1%
244.9313589	1	0.1%
179.2925035	1	0.1%
173.2373049	1	0.1%
284.1832918	1	0.1%
274.4307568	1	0.1%
205.4999844	1	0.1%
250.555064	1	0.1%
284.8954797	1	0.1%
175.4323186	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
130.9373608	1	0.1%
151.6422314	1	0.1%
161.529279	1	0.1%
168.1066651	1	0.1%
173.2373049	1	0.1%
175.4323186	1	0.1%
179.2925035	1	0.1%
193.3007544	1	0.1%
205.4999844	1	0.1%
237.7135844	1	0.1%

Value	Count	Frequency (%)
546.0530843	1	0.1%
504.7849334	1	0.1%
490.2264774	1	0.1%
489.0574275	1	0.1%
487.8552994	1	0.1%
479.2446856	1	0.1%
477.0319938	1	0.1%
466.3992813	1	0.1%
464.9256065	1	0.1%
392.3264313	1	0.1%

Social_Search_Impressions
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	29
Distinct (%)	100.0%
Missing	975
Missing (%)	97.1%
Infinite	0
Infinite (%)	0.0%
Mean	11610388

Minimum	21600
Maximum	40397389
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	21600
5-th percentile	565960.16
Q1	3180503
median	9662476.8
Q3	16791295
95-th percentile	26473951
Maximum	40397389
Range	40375789
Interquartile range (IQR)	13610792

Descriptive statistics

Standard deviation	10077123
Coefficient of variation (CV)	0.86794026
Kurtosis	0.69766478
Mean	11610388
Median Absolute Deviation (MAD)	6832553.2
Skewness	0.96375438
Sum	3.3670124 × 10⁸
Variance	1.015484 × 10¹⁴
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=29)

Value	Count	Frequency (%)
3919100.6	1	0.1%
15378465.6	1	0.1%
2829923.6	1	0.1%
21830378.8	1	0.1%
1314877	1	0.1%
1678740	1	0.1%
3180503	1	0.1%
16067933.4	1	0.1%
40397389.4	1	0.1%
26489230.8	1	0.1%
Other values (19)	19	1.9%
(Missing)	975	97.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
21600	1	0.1%
285755.2	1	0.1%
986267.6	1	0.1%
1314877	1	0.1%
1678740	1	0.1%
1989489.2	1	0.1%
2829923.6	1	0.1%
3180503	1	0.1%
3402795.8	1	0.1%
3919100.6	1	0.1%

Value	Count	Frequency (%)
40397389.4	1	0.1%
26489230.8	1	0.1%
26451030.6	1	0.1%
25075933	1	0.1%
22401179	1	0.1%
21830378.8	1	0.1%
17438860.2	1	0.1%
16791295.4	1	0.1%
16067933.4	1	0.1%
15378465.6	1	0.1%

Social_Search_Working_cost
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	29
Distinct (%)	100.0%
Missing	975
Missing (%)	97.1%
Infinite	0
Infinite (%)	0.0%
Mean	49178.994

Minimum	2006.674
Maximum	153276.59
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	2006.674
5-th percentile	4052.4844
Q1	19605.934
median	34039.141
Q3	80510.769
95-th percentile	120285.2
Maximum	153276.59
Range	151269.92
Interquartile range (IQR)	60904.835

Descriptive statistics

Standard deviation	42213.013
Coefficient of variation (CV)	0.85835454
Kurtosis	-0.2244678
Mean	49178.994
Median Absolute Deviation (MAD)	28536.427
Skewness	0.82014064
Sum	1426190.8
Variance	1.7819385 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=29)

Value	Count	Frequency (%)
24839.812	1	0.1%
58338.89312	1	0.1%
9938.170001	1	0.1%
98309.5535	1	0.1%
7398.658606	1	0.1%
20713.458	1	0.1%
36362.25299	1	0.1%
101446.7048	1	0.1%
132844.1983	1	0.1%
80510.76945	1	0.1%
Other values (19)	19	1.9%
(Missing)	975	97.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2006.674	1	0.1%
3713.646	1	0.1%
4560.742	1	0.1%
5232.968	1	0.1%
5502.714	1	0.1%
7398.658606	1	0.1%
9938.170001	1	0.1%
19605.934	1	0.1%
20061.632	1	0.1%
20713.458	1	0.1%

Value	Count	Frequency (%)
153276.592	1	0.1%
132844.1983	1	0.1%
101446.7048	1	0.1%
99256.76343	1	0.1%
98309.5535	1	0.1%
97681.98396	1	0.1%
83166.37624	1	0.1%
80510.76945	1	0.1%
79887.514	1	0.1%
70851.44307	1	0.1%

Digital_Impressions
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	26
Distinct (%)	100.0%
Missing	978
Missing (%)	97.4%
Infinite	0
Infinite (%)	0.0%
Mean	3885467.6

Minimum	29892.2
Maximum	18300509
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	29892.2
5-th percentile	32035.3
Q1	328049.35
median	3033369.1
Q3	5984218.2
95-th percentile	8126916.9
Maximum	18300509
Range	18270616
Interquartile range (IQR)	5656168.8

Descriptive statistics

Standard deviation	4080376.9
Coefficient of variation (CV)	1.0501637
Kurtosis	4.9937876
Mean	3885467.6
Median Absolute Deviation (MAD)	2858967.7
Skewness	1.771853
Sum	1.0102216 × 10⁸
Variance	1.6649476 × 10¹³
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=26)

Value	Count	Frequency (%)
37148.2	1	0.1%
1850034.6	1	0.1%
5454810	1	0.1%
7324082.2	1	0.1%
5621661.8	1	0.1%
6464034	1	0.1%
5871568.6	1	0.1%
5686252.6	1	0.1%
3006588.2	1	0.1%
18300508.6	1	0.1%
Other values (16)	16	1.6%
(Missing)	978	97.4%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
29892.2	1	0.1%
30331	1	0.1%
37148.2	1	0.1%
50886.8	1	0.1%
63120.8	1	0.1%
153633.2	1	0.1%
253333.2	1	0.1%
552197.8	1	0.1%
1165477.6	1	0.1%
1815307.2	1	0.1%

Value	Count	Frequency (%)
18300508.6	1	0.1%
8394528.4	1	0.1%
7324082.2	1	0.1%
7140598.2	1	0.1%
6985266.8	1	0.1%
6464034	1	0.1%
6021768	1	0.1%
5871568.6	1	0.1%
5686252.6	1	0.1%
5621661.8	1	0.1%

Digital_Working_cost
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	25
Distinct (%)	100.0%
Missing	979
Missing (%)	97.5%
Infinite	0
Infinite (%)	0.0%
Mean	46622.924

Minimum	1800.344
Maximum	170507.76
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1800.344
5-th percentile	2110.3424
Q1	7591.644
median	31259.416
Q3	70004.656
95-th percentile	139235.33
Maximum	170507.76
Range	168707.42
Interquartile range (IQR)	62413.012

Descriptive statistics

Standard deviation	48093.264
Coefficient of variation (CV)	1.0315369
Kurtosis	0.5358079
Mean	46622.924
Median Absolute Deviation (MAD)	28078.528
Skewness	1.0806325
Sum	1165573.1
Variance	2.3129621 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=25)

Value	Count	Frequency (%)
2045.282	1	0.1%
8292.645025	1	0.1%
111398.2031	1	0.1%
58293.07467	1	0.1%
69705.63268	1	0.1%
70004.65554	1	0.1%
67940.37067	1	0.1%
36791.8245	1	0.1%
146194.6165	1	0.1%
11915.13265	1	0.1%
Other values (15)	15	1.5%
(Missing)	979	97.5%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1800.344	1	0.1%
2045.282	1	0.1%
2370.584	1	0.1%
3180.888	1	0.1%
3579.13	1	0.1%
3983.134	1	0.1%
7591.644	1	0.1%
7866.572	1	0.1%
8292.645025	1	0.1%
11915.13265	1	0.1%

Value	Count	Frequency (%)
170507.7628	1	0.1%
146194.6165	1	0.1%
111398.2031	1	0.1%
99043.67197	1	0.1%
86689.57339	1	0.1%
74906.49837	1	0.1%
70004.65554	1	0.1%
69705.63268	1	0.1%
67940.37067	1	0.1%
58293.07467	1	0.1%

Print_Impressions.Ads40
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	36
Distinct (%)	94.7%
Missing	966
Missing (%)	96.2%
Infinite	0
Infinite (%)	0.0%
Mean	2074374.8

Minimum	1.4 × 10^-5
Maximum	12058522
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1.4 × 10^-5
5-th percentile	1.6144 × 10^-5
Q1	1.66661 × 10^-5
median	4155.4463
Q3	1809348.8
95-th percentile	10673039
Maximum	12058522
Range	12058522
Interquartile range (IQR)	1809348.8

Descriptive statistics

Standard deviation	3711857.5
Coefficient of variation (CV)	1.7893861
Kurtosis	1.3967727
Mean	2074374.8
Median Absolute Deviation (MAD)	4155.4463
Skewness	1.674983
Sum	78826243
Variance	1.3777886 × 10¹³
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=36)

Value	Count	Frequency (%)
1.66666 × 10^-5	3	0.3%
6567260.788	1	0.1%
92755.49804	1	0.1%
37102.19923	1	0.1%
5936.35189	1	0.1%
2374.540766	1	0.1%
949.8163164	1	0.1%
379.9265366	1	0.1%
11113304.32	1	0.1%
579721.8627	1	0.1%
Other values (26)	26	2.6%
(Missing)	966	96.2%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1.4 × 10^-5	1	0.1%
1.56 × 10^-5	1	0.1%
1.624 × 10^-5	1	0.1%
1.6496 × 10^-5	1	0.1%
1.65984 × 10^-5	1	0.1%
1.66394 × 10^-5	1	0.1%
1.66557 × 10^-5	1	0.1%
1.66623 × 10^-5	1	0.1%
1.66649 × 10^-5	1	0.1%
1.6666 × 10^-5	1	0.1%

Value	Count	Frequency (%)
12058521.73	1	0.1%
11113304.32	1	0.1%
10595345.26	1	0.1%
9058154.104	1	0.1%
8910371.9	1	0.1%
6651401	1	0.1%
6567260.788	1	0.1%
4823408.69	1	0.1%
3623261.642	1	0.1%
1929363.476	1	0.1%

Print_Working_Cost.Ads50
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	38
Distinct (%)	100.0%
Missing	966
Missing (%)	96.2%
Infinite	0
Infinite (%)	0.0%
Mean	35042.988

Minimum	1.5 × 10^-5
Maximum	239751.41
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1.5 × 10^-5
5-th percentile	1.85625 × 10^-5
Q1	1.9991425 × 10^-5
median	606.97033
Q3	42995.89
95-th percentile	185869.84
Maximum	239751.41
Range	239751.41
Interquartile range (IQR)	42995.89

Descriptive statistics

Standard deviation	62774.262
Coefficient of variation (CV)	1.7913501
Kurtosis	3.3965029
Mean	35042.988
Median Absolute Deviation (MAD)	606.97032
Skewness	2.0144463
Sum	1331633.6
Variance	3.9406079 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=38)

Value	Count	Frequency (%)
98714.34522	1	0.1%
6474.350036	1	0.1%
3237.175028	1	0.1%
809.293772	1	0.1%
404.646896	1	0.1%
202.323458	1	0.1%
101.161739	1	0.1%
87161.49044	1	0.1%
97390.77261	1	0.1%
25897.40009	1	0.1%
Other values (28)	28	2.8%
(Missing)	966	96.2%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1.5 × 10^-5	1	0.1%
1.75 × 10^-5	1	0.1%
1.875 × 10^-5	1	0.1%
1.9375 × 10^-5	1	0.1%
1.96875 × 10^-5	1	0.1%
1.98438 × 10^-5	1	0.1%
1.99219 × 10^-5	1	0.1%
1.99609 × 10^-5	1	0.1%
1.99805 × 10^-5	1	0.1%
1.99902 × 10^-5	1	0.1%

Value	Count	Frequency (%)
239751.4067	1	0.1%
207179.2005	1	0.1%
182109.3639	1	0.1%
120894.503	1	0.1%
103589.6003	1	0.1%
98714.34522	1	0.1%
97390.77261	1	0.1%
87161.49044	1	0.1%
51794.80015	1	0.1%
48695.38631	1	0.1%

OOH_Impressions
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	12
Distinct (%)	100.0%
Missing	992
Missing (%)	98.8%
Infinite	0
Infinite (%)	0.0%
Mean	9.7955166 × 10⁸

Minimum	28807.2
Maximum	3.1196561 × 10⁹
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	28807.2
5-th percentile	6274524.8
Q1	22930694
median	96811038
Q3	1.9219764 × 10⁹
95-th percentile	2.8963324 × 10⁹
Maximum	3.1196561 × 10⁹
Range	3.1196273 × 10⁹
Interquartile range (IQR)	1.8990457 × 10⁹

Descriptive statistics

Standard deviation	1.2146957 × 10⁹
Coefficient of variation (CV)	1.2400527
Kurtosis	-1.3010388
Mean	9.7955166 × 10⁸
Median Absolute Deviation (MAD)	91104305
Skewness	0.70320932
Sum	1.175462 × 10¹⁰
Variance	1.4754857 × 10¹⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
63009885	1	0.1%
43253453.4	1	0.1%
23326167	1	0.1%
11384657.4	1	0.1%
28807.2	1	0.1%
1876621874	1	0.1%
3119656147	1	0.1%
2713612918	1	0.1%
2058039840	1	0.1%
21744273.6	1	0.1%
Other values (2)	2	0.2%
(Missing)	992	98.8%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
28807.2	1	0.1%
11384657.4	1	0.1%
21744273.6	1	0.1%
23326167	1	0.1%
43253453.4	1	0.1%
63009885	1	0.1%
130612190.4	1	0.1%
1693329719	1	0.1%
1876621874	1	0.1%
2058039840	1	0.1%

Value	Count	Frequency (%)
3119656147	1	0.1%
2713612918	1	0.1%
2058039840	1	0.1%
1876621874	1	0.1%
1693329719	1	0.1%
130612190.4	1	0.1%
63009885	1	0.1%
43253453.4	1	0.1%
23326167	1	0.1%
21744273.6	1	0.1%

OOH_Working_Cost
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	9
Distinct (%)	100.0%
Missing	995
Missing (%)	99.1%
Infinite	0
Infinite (%)	0.0%
Mean	2740891.9

Minimum	350.55059
Maximum	8617309.4
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	350.55059
5-th percentile	33726.33
Q1	136100.77
median	2115462.3
Q3	5076808.8
95-th percentile	7260156.7
Maximum	8617309.4
Range	8616958.8
Interquartile range (IQR)	4940708

Descriptive statistics

Standard deviation	3041383.9
Coefficient of variation (CV)	1.1096329
Kurtosis	-0.037632488
Mean	2740891.9
Median Absolute Deviation (MAD)	2031672.3
Skewness	0.90969066
Sum	24668028
Variance	9.2500159 × 10¹²
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=9)

Value	Count	Frequency (%)
300082.9333	1	0.1%
350.5505882	1	0.1%
5224427.6	1	0.1%
8617309.4	1	0.1%
5076808.8	1	0.1%
3113695.2	1	0.1%
83790	1	0.1%
136100.7655	1	0.1%
2115462.3	1	0.1%
(Missing)	995	99.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
350.5505882	1	0.1%
83790	1	0.1%
136100.7655	1	0.1%
300082.9333	1	0.1%
2115462.3	1	0.1%
3113695.2	1	0.1%
5076808.8	1	0.1%
5224427.6	1	0.1%
8617309.4	1	0.1%

Value	Count	Frequency (%)
8617309.4	1	0.1%
5224427.6	1	0.1%
5076808.8	1	0.1%
3113695.2	1	0.1%
2115462.3	1	0.1%
300082.9333	1	0.1%
136100.7655	1	0.1%
83790	1	0.1%
350.5505882	1	0.1%

SOS_pct
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	11.439476

Minimum	0.10285812
Maximum	47.442188
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.10285812
5-th percentile	0.19094107
Q1	0.98992606
median	9.2091035
Q3	17.300709
95-th percentile	31.522151
Maximum	47.442188
Range	47.33933
Interquartile range (IQR)	16.310782

Descriptive statistics

Standard deviation	11.340795
Coefficient of variation (CV)	0.99137363
Kurtosis	1.2258052
Mean	11.439476
Median Absolute Deviation (MAD)	8.6310946
Skewness	1.1266156
Sum	446.13957
Variance	128.61363
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
7.446882968	1	0.1%
11.59993113	1	0.1%
9.209103499	1	0.1%
31.3712309	1	0.1%
22.39294385	1	0.1%
0.40785098	1	0.1%
0.297397214	1	0.1%
0.451805647	1	0.1%
19.13840726	1	0.1%
14.09567781	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.102858117	1	0.1%
0.172487208	1	0.1%
0.192991497	1	0.1%
0.249054996	1	0.1%
0.280501687	1	0.1%
0.297397214	1	0.1%
0.40785098	1	0.1%
0.408557805	1	0.1%
0.451805647	1	0.1%
0.5780089	1	0.1%

Value	Count	Frequency (%)
47.44218767	1	0.1%
32.88043026	1	0.1%
31.3712309	1	0.1%
28.52949334	1	0.1%
24.44399433	1	0.1%
22.93253391	1	0.1%
22.39294385	1	0.1%
21.1631708	1	0.1%
21.07852061	1	0.1%
19.13840726	1	0.1%

Digital_Impressions_pct
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	13
Distinct (%)	100.0%
Missing	991
Missing (%)	98.7%
Infinite	0
Infinite (%)	0.0%
Mean	12.549174

Minimum	0.00385256
Maximum	88.182705
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.00385256
5-th percentile	0.0095531534
Q1	0.0598269
median	1.2424036
Q3	9.1765255
95-th percentile	57.82503
Maximum	88.182705
Range	88.178852
Interquartile range (IQR)	9.1166986

Descriptive statistics

Standard deviation	25.11027
Coefficient of variation (CV)	2.0009499
Kurtosis	7.6154265
Mean	12.549174
Median Absolute Deviation (MAD)	1.2385511
Skewness	2.7028784
Sum	163.13927
Variance	630.52565
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=13)

Value	Count	Frequency (%)
3.828396226	1	0.1%
0.00385256	1	0.1%
0.013353549	1	0.1%
9.176525529	1	0.1%
4.272028429	1	0.1%
0.737375727	1	0.1%
0.522356027	1	0.1%
1.242403621	1	0.1%
37.58658072	1	0.1%
88.18270465	1	0.1%
Other values (3)	3	0.3%
(Missing)	991	98.7%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.00385256	1	0.1%
0.013353549	1	0.1%
0.045347224	1	0.1%
0.0598269	1	0.1%
0.522356027	1	0.1%
0.737375727	1	0.1%
1.242403621	1	0.1%
3.828396226	1	0.1%
4.272028429	1	0.1%
9.176525529	1	0.1%

Value	Count	Frequency (%)
88.18270465	1	0.1%
37.58658072	1	0.1%
17.46851683	1	0.1%
9.176525529	1	0.1%
4.272028429	1	0.1%
3.828396226	1	0.1%
1.242403621	1	0.1%
0.737375727	1	0.1%
0.522356027	1	0.1%
0.0598269	1	0.1%

CCFOT
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	19
Distinct (%)	48.7%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	87.957889

Minimum	20
Maximum	100
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	20
5-th percentile	60.720977
Q1	81.951531
median	100
Q3	100
95-th percentile	100
Maximum	100
Range	80
Interquartile range (IQR)	18.048469

Descriptive statistics

Standard deviation	18.673922
Coefficient of variation (CV)	0.21230525
Kurtosis	4.4552095
Mean	87.957889
Median Absolute Deviation (MAD)	0
Skewness	-2.0181542
Sum	3430.3577
Variance	348.71536
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=19)

Value	Count	Frequency (%)
100	21	2.1%
87.5	1	0.1%
83.33333333	1	0.1%
35.71428571	1	0.1%
63.49949816	1	0.1%
72.13114754	1	0.1%
66.66666667	1	0.1%
70.58823529	1	0.1%
81.25	1	0.1%
20	1	0.1%
Other values (9)	9	0.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
20	1	0.1%
35.71428571	1	0.1%
63.49949816	1	0.1%
63.84083045	1	0.1%
66.66666667	1	0.1%
69.56521739	1	0.1%
70.58823529	1	0.1%
72.13114754	1	0.1%
78.57142857	1	0.1%
81.25	1	0.1%

Value	Count	Frequency (%)
100	21	2.1%
96.42857143	1	0.1%
96	1	0.1%
90	1	0.1%
88	1	0.1%
87.5	1	0.1%
84.61538462	1	0.1%
83.33333333	1	0.1%
82.65306122	1	0.1%
81.25	1	0.1%

Median_Temp
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	37
Distinct (%)	94.9%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	55.785897

Minimum	29.95
Maximum	77.35
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	29.95
5-th percentile	34.4575
Q1	42.25
median	57.25
Q3	71.075
95-th percentile	75.91
Maximum	77.35
Range	47.4
Interquartile range (IQR)	28.825

Descriptive statistics

Standard deviation	15.656995
Coefficient of variation (CV)	0.28066225
Kurtosis	-1.5181517
Mean	55.785897
Median Absolute Deviation (MAD)	13.85
Skewness	-0.060064019
Sum	2175.65
Variance	245.14151
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=37)

Value	Count	Frequency (%)
46.7	2	0.2%
75.85	2	0.2%
32.95	1	0.1%
75.75	1	0.1%
44.05	1	0.1%
36.25	1	0.1%
37.55	1	0.1%
39.9	1	0.1%
45.9	1	0.1%
62.425	1	0.1%
Other values (27)	27	2.7%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
29.95	1	0.1%
32.95	1	0.1%
34.625	1	0.1%
35.45	1	0.1%
35.5	1	0.1%
35.875	1	0.1%
36.25	1	0.1%
37.55	1	0.1%
39.9	1	0.1%
40.95	1	0.1%

Value	Count	Frequency (%)
77.35	1	0.1%
76.45	1	0.1%
75.85	2	0.2%
75.75	1	0.1%
75.05	1	0.1%
74.25	1	0.1%
73.7	1	0.1%
71.4	1	0.1%
71.1	1	0.1%
71.05	1	0.1%

Median_Rainfall
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	0.39237179

Minimum	0.095
Maximum	0.74
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.095
5-th percentile	0.1275
Q1	0.2775
median	0.395
Q3	0.53
95-th percentile	0.61075
Maximum	0.74
Range	0.645
Interquartile range (IQR)	0.2525

Descriptive statistics

Standard deviation	0.16703977
Coefficient of variation (CV)	0.42571809
Kurtosis	-0.91979688
Mean	0.39237179
Median Absolute Deviation (MAD)	0.125
Skewness	-0.10104006
Sum	15.3025
Variance	0.027902286
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
0.515	1	0.1%
0.61	1	0.1%
0.165	1	0.1%
0.19	1	0.1%
0.49	1	0.1%
0.315	1	0.1%
0.33	1	0.1%
0.395	1	0.1%
0.545	1	0.1%
0.59	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.095	1	0.1%
0.105	1	0.1%
0.13	1	0.1%
0.155	1	0.1%
0.16	1	0.1%
0.165	1	0.1%
0.19	1	0.1%
0.24	1	0.1%
0.2475	1	0.1%
0.27	1	0.1%

Value	Count	Frequency (%)
0.74	1	0.1%
0.6175	1	0.1%
0.61	1	0.1%
0.6	1	0.1%
0.59	1	0.1%
0.5725	1	0.1%
0.5675	1	0.1%
0.56	1	0.1%
0.555	1	0.1%
0.545	1	0.1%

Fuel_Price
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	10.193513

Minimum	7.473
Maximum	12.286
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	7.473
5-th percentile	8.2035
Q1	9.452
median	10.03
Q3	10.938
95-th percentile	11.8101
Maximum	12.286
Range	4.813
Interquartile range (IQR)	1.486

Descriptive statistics

Standard deviation	1.1567675
Coefficient of variation (CV)	0.11348075
Kurtosis	-0.35280708
Mean	10.193513
Median Absolute Deviation (MAD)	0.753
Skewness	-0.13635852
Sum	397.547
Variance	1.338111
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
8.226	1	0.1%
11.708	1	0.1%
10.71	1	0.1%
10.375	1	0.1%
10.876	1	0.1%
10.738	1	0.1%
11.255	1	0.1%
11.784	1	0.1%
11.732	1	0.1%
11.63	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
7.473	1	0.1%
8.001	1	0.1%
8.226	1	0.1%
8.767	1	0.1%
9.148	1	0.1%
9.18	1	0.1%
9.225	1	0.1%
9.277	1	0.1%
9.331	1	0.1%
9.442	1	0.1%

Value	Count	Frequency (%)
12.286	1	0.1%
12.045	1	0.1%
11.784	1	0.1%
11.766	1	0.1%
11.732	1	0.1%
11.708	1	0.1%
11.703	1	0.1%
11.63	1	0.1%
11.255	1	0.1%
10.943	1	0.1%

Inflation
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	0.017953846

Minimum	0.007832481
Maximum	0.026883641
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.007832481
5-th percentile	0.0084435481
Q1	0.014475
median	0.018696774
Q3	0.021871544
95-th percentile	0.02620243
Maximum	0.026883641
Range	0.01905116
Interquartile range (IQR)	0.007396544

Descriptive statistics

Standard deviation	0.0055662208
Coefficient of variation (CV)	0.31002943
Kurtosis	-0.84921463
Mean	0.017953846
Median Absolute Deviation (MAD)	0.003712365
Skewness	-0.35036103
Sum	0.7002
Variance	3.0982814 × 10^-5
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
0.013258065	1	0.1%
0.025758065	1	0.1%
0.020427957	1	0.1%
0.01973871	1	0.1%
0.021613825	1	0.1%
0.021428111	1	0.1%
0.022549032	1	0.1%
0.02454129	1	0.1%
0.026715914	1	0.1%
0.023499355	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.007832481	1	0.1%
0.008283871	1	0.1%
0.00846129	1	0.1%
0.009290323	1	0.1%
0.009546344	1	0.1%
0.009938487	1	0.1%
0.010034301	1	0.1%
0.011021505	1	0.1%
0.013258065	1	0.1%
0.013965591	1	0.1%

Value	Count	Frequency (%)
0.026883641	1	0.1%
0.026715914	1	0.1%
0.026145376	1	0.1%
0.025758065	1	0.1%
0.02454129	1	0.1%
0.023499355	1	0.1%
0.022580645	1	0.1%
0.022549032	1	0.1%
0.022502581	1	0.1%
0.022129263	1	0.1%

Trade_Invest
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	13698.1

Minimum	365.43
Maximum	61675.322
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	365.43
5-th percentile	448.288
Q1	772.145
median	1168.95
Q3	28613.27
95-th percentile	53257.115
Maximum	61675.322
Range	61309.892
Interquartile range (IQR)	27841.125

Descriptive statistics

Standard deviation	19137.708
Coefficient of variation (CV)	1.3971068
Kurtosis	-0.14427892
Mean	13698.1
Median Absolute Deviation (MAD)	778.37
Skewness	1.1414006
Sum	534225.89
Variance	3.6625187 × 10⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
42744.25684	1	0.1%
1263.44	1	0.1%
1158.19	1	0.1%
703.52	1	0.1%
4672.32	1	0.1%
1987.18	1	0.1%
824.64	1	0.1%
365.43	1	0.1%
1041.39	1	0.1%
566.47	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
365.43	1	0.1%
390.58	1	0.1%
454.7	1	0.1%
494.75	1	0.1%
566.47	1	0.1%
571.28	1	0.1%
602.87	1	0.1%
657.53	1	0.1%
703.52	1	0.1%
741.2	1	0.1%

Value	Count	Frequency (%)
61675.32162	1	0.1%
53637.19215	1	0.1%
53214.88476	1	0.1%
42744.25684	1	0.1%
40945.74781	1	0.1%
40458.59237	1	0.1%
36290.43956	1	0.1%
35020.00758	1	0.1%
34852.14166	1	0.1%
31883.33016	1	0.1%

Brand_Equity
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	21
Distinct (%)	53.8%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	43.343031

Minimum	42.14
Maximum	44.45
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	42.14
5-th percentile	42.14
Q1	42.663214
median	43.543571
Q3	43.992857
95-th percentile	44.45
Maximum	44.45
Range	2.31
Interquartile range (IQR)	1.3296429

Descriptive statistics

Standard deviation	0.77374298
Coefficient of variation (CV)	0.017851612
Kurtosis	-1.4236828
Mean	43.343031
Median Absolute Deviation (MAD)	0.75642857
Skewness	-0.13777038
Sum	1690.3782
Variance	0.59867819
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=21)

Value	Count	Frequency (%)
44.3	3	0.3%
42.14	3	0.3%
42.78	3	0.3%
43.61	3	0.3%
44.45	3	0.3%
42.41	3	0.3%
43.85	2	0.2%
44.17	2	0.2%
42.33	2	0.2%
42.88	2	0.2%
Other values (11)	13	1.3%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
42.14	3	0.3%
42.33	2	0.2%
42.41	3	0.3%
42.4425	1	0.1%
42.605	1	0.1%
42.72142857	1	0.1%
42.78	3	0.3%
42.88	2	0.2%
43.37	2	0.2%
43.43	1	0.1%

Value	Count	Frequency (%)
44.45	3	0.3%
44.3	3	0.3%
44.20714286	1	0.1%
44.17	2	0.2%
44.00714286	1	0.1%
43.97857143	1	0.1%
43.85	2	0.2%
43.79	2	0.2%
43.61	3	0.3%
43.59285714	1	0.1%

Avg_EQ_Price
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	52.152324

Minimum	44.782569
Maximum	60.677869
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	44.782569
5-th percentile	46.536848
Q1	49.585045
median	51.268984
Q3	54.223745
95-th percentile	60.047535
Maximum	60.677869
Range	15.8953
Interquartile range (IQR)	4.6386996

Descriptive statistics

Standard deviation	3.840841
Coefficient of variation (CV)	0.073646594
Kurtosis	0.1860926
Mean	52.152324
Median Absolute Deviation (MAD)	2.2029087
Skewness	0.57959274
Sum	2033.9406
Variance	14.75206
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
49.09144714	1	0.1%
47.36709861	1	0.1%
60.55213491	1	0.1%
60.67786872	1	0.1%
55.71559339	1	0.1%
45.75784366	1	0.1%
51.8931499	1	0.1%
49.79009438	1	0.1%
44.78256864	1	0.1%
53.59841379	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
44.78256864	1	0.1%
45.75784366	1	0.1%
46.62340387	1	0.1%
47.36709861	1	0.1%
48.99297174	1	0.1%
49.0576119	1	0.1%
49.09144714	1	0.1%
49.30885217	1	0.1%
49.3675143	1	0.1%
49.37999598	1	0.1%

Value	Count	Frequency (%)
60.67786872	1	0.1%
60.55213491	1	0.1%
59.99146871	1	0.1%
58.94417911	1	0.1%
57.95709697	1	0.1%
55.71559339	1	0.1%
54.82475011	1	0.1%
54.75500778	1	0.1%
54.55110748	1	0.1%
54.30927518	1	0.1%

Any_Promo_pct_ACV
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	7.0838036

Minimum	0.32864491
Maximum	16.538448
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.32864491
5-th percentile	0.53342091
Q1	5.618422
median	7.7591016
Q3	8.7218865
95-th percentile	13.175593
Maximum	16.538448
Range	16.209803
Interquartile range (IQR)	3.1034645

Descriptive statistics

Standard deviation	3.6692636
Coefficient of variation (CV)	0.5179793
Kurtosis	0.33774752
Mean	7.0838036
Median Absolute Deviation (MAD)	1.6568361
Skewness	-0.006450771
Sum	276.26834
Variance	13.463496
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
9.691793869	1	0.1%
7.713256866	1	0.1%
0.328644909	1	0.1%
0.538218852	1	0.1%
16.53844835	1	0.1%
13.12176418	1	0.1%
8.603562298	1	0.1%
8.34197587	1	0.1%
8.641116382	1	0.1%
1.793797042	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.328644909	1	0.1%
0.490239408	1	0.1%
0.538218852	1	0.1%
1.340541225	1	0.1%
1.775007406	1	0.1%
1.793797042	1	0.1%
2.732962487	1	0.1%
3.087214438	1	0.1%
3.63844938	1	0.1%
5.176683634	1	0.1%

Value	Count	Frequency (%)
16.53844835	1	0.1%
13.66005556	1	0.1%
13.12176418	1	0.1%
11.696305	1	0.1%
9.791996605	1	0.1%
9.791259803	1	0.1%
9.691793869	1	0.1%
9.415937736	1	0.1%
8.972686855	1	0.1%
8.802656562	1	0.1%

Any_Feat_pct_ACV
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	12
Distinct (%)	100.0%
Missing	992
Missing (%)	98.8%
Infinite	0
Infinite (%)	0.0%
Mean	5.2228113

Minimum	1.6339892
Maximum	5.8449733
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1.6339892
5-th percentile	3.5605112
Q1	5.4296885
median	5.5705798
Q3	5.6774542
95-th percentile	5.7902716
Maximum	5.8449733
Range	4.2109841
Interquartile range (IQR)	0.2477657

Descriptive statistics

Standard deviation	1.1497262
Coefficient of variation (CV)	0.22013551
Kurtosis	10.960394
Mean	5.2228113
Median Absolute Deviation (MAD)	0.11058637
Skewness	-3.2627388
Sum	62.673736
Variance	1.3218704
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
1.633989247	1	0.1%
5.136756476	1	0.1%
5.154290993	1	0.1%
5.559574532	1	0.1%
5.550839042	1	0.1%
5.521487651	1	0.1%
5.582391396	1	0.1%
5.844973325	1	0.1%
5.745515574	1	0.1%
5.673742193	1	0.1%
Other values (2)	2	0.2%
(Missing)	992	98.8%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1.633989247	1	0.1%
5.136756476	1	0.1%
5.154290993	1	0.1%
5.521487651	1	0.1%
5.550839042	1	0.1%
5.559574532	1	0.1%
5.581585079	1	0.1%
5.582391396	1	0.1%
5.673742193	1	0.1%
5.688590151	1	0.1%

Value	Count	Frequency (%)
5.844973325	1	0.1%
5.745515574	1	0.1%
5.688590151	1	0.1%
5.673742193	1	0.1%
5.582391396	1	0.1%
5.581585079	1	0.1%
5.559574532	1	0.1%
5.550839042	1	0.1%
5.521487651	1	0.1%
5.154290993	1	0.1%

Any_Disp_pct_ACV
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	25
Distinct (%)	100.0%
Missing	979
Missing (%)	97.5%
Infinite	0
Infinite (%)	0.0%
Mean	1.5921389

Minimum	0.033275573
Maximum	7.9254236
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.033275573
5-th percentile	0.039444116
Q1	0.25103412
median	1.0410422
Q3	1.7613516
95-th percentile	4.2252981
Maximum	7.9254236
Range	7.892148
Interquartile range (IQR)	1.5103175

Descriptive statistics

Standard deviation	1.8551848
Coefficient of variation (CV)	1.1652154
Kurtosis	4.6141214
Mean	1.5921389
Median Absolute Deviation (MAD)	0.7900081
Skewness	1.9900438
Sum	39.803473
Variance	3.4417106
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=25)

Value	Count	Frequency (%)
1.688895637	1	0.1%
0.044761006	1	0.1%
1.761351571	1	0.1%
0.294481475	1	0.1%
4.273441727	1	0.1%
1.041042224	1	0.1%
0.972309382	1	0.1%
0.976356202	1	0.1%
1.871936212	1	0.1%
1.136835226	1	0.1%
Other values (15)	15	1.5%
(Missing)	979	97.5%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.033275573	1	0.1%
0.038114894	1	0.1%
0.044761006	1	0.1%
0.14777156	1	0.1%
0.170730805	1	0.1%
0.218207121	1	0.1%
0.251034119	1	0.1%
0.294481475	1	0.1%
0.425449354	1	0.1%
0.962303407	1	0.1%

Value	Count	Frequency (%)
7.925423602	1	0.1%
4.273441727	1	0.1%
4.032723608	1	0.1%
3.894863652	1	0.1%
3.551042056	1	0.1%
1.871936212	1	0.1%
1.761351571	1	0.1%
1.688895637	1	0.1%
1.687951925	1	0.1%
1.315427875	1	0.1%

EQ_Base_Price
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	1.535196

Minimum	1.423408
Maximum	1.7302018
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1.423408
5-th percentile	1.4271776
Q1	1.4547766
median	1.493424
Q3	1.6025148
95-th percentile	1.7014765
Maximum	1.7302018
Range	0.3067938
Interquartile range (IQR)	0.14773812

Descriptive statistics

Standard deviation	0.094601254
Coefficient of variation (CV)	0.061621613
Kurtosis	-1.0516885
Mean	1.535196
Median Absolute Deviation (MAD)	0.055471076
Skewness	0.56741719
Sum	59.872644
Variance	0.0089493973
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
1.427532412	1	0.1%
1.423984414	1	0.1%
1.701360752	1	0.1%
1.702518409	1	0.1%
1.637888315	1	0.1%
1.490420969	1	0.1%
1.461149732	1	0.1%
1.455720867	1	0.1%
1.450412242	1	0.1%
1.491545287	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1.423408014	1	0.1%
1.423984414	1	0.1%
1.427532412	1	0.1%
1.428327771	1	0.1%
1.437952918	1	0.1%
1.438995139	1	0.1%
1.442716305	1	0.1%
1.443401166	1	0.1%
1.450412242	1	0.1%
1.453832416	1	0.1%

Value	Count	Frequency (%)
1.730201818	1	0.1%
1.702518409	1	0.1%
1.701360752	1	0.1%
1.683306273	1	0.1%
1.676323287	1	0.1%
1.657504847	1	0.1%
1.647474304	1	0.1%
1.641433095	1	0.1%
1.637888315	1	0.1%
1.609794582	1	0.1%

Est_ACV_Selling
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	5.8573975 × 10⁹

Minimum	2.9046123 × 10⁹
Maximum	8.7068975 × 10⁹
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	2.9046123 × 10⁹
5-th percentile	3.1061112 × 10⁹
Q1	3.9960305 × 10⁹
median	5.525007 × 10⁹
Q3	7.6909426 × 10⁹
95-th percentile	8.6837352 × 10⁹
Maximum	8.7068975 × 10⁹
Range	5.8022852 × 10⁹
Interquartile range (IQR)	3.6949121 × 10⁹

Descriptive statistics

Standard deviation	2.0679166 × 10⁹
Coefficient of variation (CV)	0.35304357
Kurtosis	-1.4681725
Mean	5.8573975 × 10⁹
Median Absolute Deviation (MAD)	2.091092 × 10⁹
Skewness	0.052624875
Sum	2.284385 × 10¹¹
Variance	4.2762789 × 10¹⁸
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
8696587915	1	0.1%
3289530263	1	0.1%
4743181459	1	0.1%
4462125013	1	0.1%
4885584886	1	0.1%
4489806007	1	0.1%
3400703123	1	0.1%
3529935987	1	0.1%
3277931800	1	0.1%
3185984279	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2904612335	1	0.1%
2937758346	1	0.1%
3124817100	1	0.1%
3185984279	1	0.1%
3214807831	1	0.1%
3277931800	1	0.1%
3289530263	1	0.1%
3397924709	1	0.1%
3400703123	1	0.1%
3529935987	1	0.1%

Value	Count	Frequency (%)
8706897549	1	0.1%
8696587915	1	0.1%
8682307085	1	0.1%
8662698543	1	0.1%
8660288592	1	0.1%
8644518558	1	0.1%
8627353001	1	0.1%
8511934271	1	0.1%
7928216512	1	0.1%
7765786227	1	0.1%

pct_ACV
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	25.383663

Minimum	13.036065
Maximum	39.441025
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	13.036065
5-th percentile	13.508119
Q1	14.475919
median	24.556337
Q3	32.504704
95-th percentile	39.025764
Maximum	39.441025
Range	26.40496
Interquartile range (IQR)	18.028785

Descriptive statistics

Standard deviation	9.3573085
Coefficient of variation (CV)	0.36863508
Kurtosis	-1.3996808
Mean	25.383663
Median Absolute Deviation (MAD)	9.9449411
Skewness	0.096592964
Sum	989.96285
Variance	87.559222
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
39.44102455	1	0.1%
13.70158946	1	0.1%
20.88503184	1	0.1%
19.89274619	1	0.1%
21.03597474	1	0.1%
14.34044224	1	0.1%
14.17660408	1	0.1%
14.61139579	1	0.1%
13.55059547	1	0.1%
13.72856063	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
13.03606458	1	0.1%
13.12583198	1	0.1%
13.55059547	1	0.1%
13.57297273	1	0.1%
13.67638207	1	0.1%
13.70158946	1	0.1%
13.72856063	1	0.1%
14.08154163	1	0.1%
14.17660408	1	0.1%
14.34044224	1	0.1%

Value	Count	Frequency (%)
39.44102455	1	0.1%
39.09772922	1	0.1%
39.01776821	1	0.1%
38.62956375	1	0.1%
38.41722445	1	0.1%
38.1351586	1	0.1%
37.94002737	1	0.1%
36.49944234	1	0.1%
35.69618895	1	0.1%
32.61878034	1	0.1%

Avg_no_of_Items
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	2.4410231

Minimum	2.0756615
Maximum	2.6644212
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	2.0756615
5-th percentile	2.3086745
Q1	2.3784401
median	2.4394097
Q3	2.4988163
95-th percentile	2.6147799
Maximum	2.6644212
Range	0.5887597
Interquartile range (IQR)	0.12037623

Descriptive statistics

Standard deviation	0.10777045
Coefficient of variation (CV)	0.044149705
Kurtosis	2.623501
Mean	2.4410231
Median Absolute Deviation (MAD)	0.060937754
Skewness	-0.65526161
Sum	95.199901
Variance	0.01161447
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
2.611781593	1	0.1%
2.439409675	1	0.1%
2.394601672	1	0.1%
2.355238236	1	0.1%
2.441304552	1	0.1%
2.373127402	1	0.1%
2.380412964	1	0.1%
2.376467139	1	0.1%
2.500347429	1	0.1%
2.367340494	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2.075661489	1	0.1%
2.247411257	1	0.1%
2.315481574	1	0.1%
2.338756906	1	0.1%
2.355238236	1	0.1%
2.356779358	1	0.1%
2.367340494	1	0.1%
2.370742719	1	0.1%
2.373127402	1	0.1%
2.376467139	1	0.1%

Value	Count	Frequency (%)
2.664421184	1	0.1%
2.641764423	1	0.1%
2.611781593	1	0.1%
2.579820963	1	0.1%
2.56394635	1	0.1%
2.55980947	1	0.1%
2.522813601	1	0.1%
2.520409444	1	0.1%
2.509644942	1	0.1%
2.500347429	1	0.1%

pct_PromoMarketDollars_Category
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	37
Distinct (%)	94.9%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	0.023944513

Minimum	0.000238
Maximum	0.0701
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.000238
5-th percentile	0.0012128
Q1	0.00663
median	0.0228
Q3	0.03355
95-th percentile	0.06126
Maximum	0.0701
Range	0.069862
Interquartile range (IQR)	0.02692

Descriptive statistics

Standard deviation	0.019448843
Coefficient of variation (CV)	0.81224634
Kurtosis	-0.12535319
Mean	0.023944513
Median Absolute Deviation (MAD)	0.0151
Skewness	0.7091727
Sum	0.933836
Variance	0.00037825749
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=37)

Value	Count	Frequency (%)
0.00131	2	0.2%
0.0391	2	0.2%
0.0339	1	0.1%
0.0332	1	0.1%
0.000238	1	0.1%
0.069	1	0.1%
0.0701	1	0.1%
0.0116	1	0.1%
0.0282	1	0.1%
0.00167	1	0.1%
Other values (27)	27	2.7%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.000238	1	0.1%
0.000338	1	0.1%
0.00131	2	0.2%
0.00167	1	0.1%
0.00208	1	0.1%
0.00218	1	0.1%
0.0046	1	0.1%
0.00508	1	0.1%
0.00561	1	0.1%
0.00765	1	0.1%

Value	Count	Frequency (%)
0.0701	1	0.1%
0.069	1	0.1%
0.0604	1	0.1%
0.0546	1	0.1%
0.0498	1	0.1%
0.0435	1	0.1%
0.0391	2	0.2%
0.0379	1	0.1%
0.0339	1	0.1%
0.0332	1	0.1%

RPI_Category
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	38.444523

Minimum	32.483718
Maximum	44.150672
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	32.483718
5-th percentile	34.943844
Q1	36.515377
median	38.322539
Q3	39.624823
95-th percentile	43.816508
Maximum	44.150672
Range	11.666954
Interquartile range (IQR)	3.1094468

Descriptive statistics

Standard deviation	2.6866858
Coefficient of variation (CV)	0.069884747
Kurtosis	0.21819677
Mean	38.444523
Median Absolute Deviation (MAD)	1.4221715
Skewness	0.30175038
Sum	1499.3364
Variance	7.2182804
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
35.8170301	1	0.1%
35.60193658	1	0.1%
43.46628595	1	0.1%
43.82917152	1	0.1%
39.45845883	1	0.1%
32.48371839	1	0.1%
37.44135801	1	0.1%
36.33485966	1	0.1%
33.87605773	1	0.1%
39.79367136	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
32.48371839	1	0.1%
33.87605773	1	0.1%
35.06248741	1	0.1%
35.15751934	1	0.1%
35.1600389	1	0.1%
35.60193658	1	0.1%
35.8170301	1	0.1%
36.33485966	1	0.1%
36.38906504	1	0.1%
36.43076918	1	0.1%

Value	Count	Frequency (%)
44.15067215	1	0.1%
43.82917152	1	0.1%
43.81510046	1	0.1%
43.46628595	1	0.1%
42.15348153	1	0.1%
41.02094103	1	0.1%
39.93345167	1	0.1%
39.79367136	1	0.1%
39.74471047	1	0.1%
39.65389732	1	0.1%

Magazine_Impressions_pct
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	13
Distinct (%)	100.0%
Missing	991
Missing (%)	98.7%
Infinite	0
Infinite (%)	0.0%
Mean	45.554208

Minimum	7.0809506
Maximum	100
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	7.0809506
5-th percentile	21.456293
Q1	32.195566
median	40.158646
Q3	54.359634
95-th percentile	83.56614
Maximum	100
Range	92.919049
Interquartile range (IQR)	22.164069

Descriptive statistics

Standard deviation	22.528613
Coefficient of variation (CV)	0.49454516
Kurtosis	2.3083157
Mean	45.554208
Median Absolute Deviation (MAD)	8.5479674
Skewness	1.0079193
Sum	592.2047
Variance	507.5384
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=13)

Value	Count	Frequency (%)
31.70243263	1	0.1%
40.15864586	1	0.1%
31.03985479	1	0.1%
32.19556553	1	0.1%
38.00281558	1	0.1%
41.14668609	1	0.1%
55.70909421	1	0.1%
100	1	0.1%
7.080950566	1	0.1%
48.7066133	1	0.1%
Other values (3)	3	0.3%
(Missing)	991	98.7%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
7.080950566	1	0.1%
31.03985479	1	0.1%
31.70243263	1	0.1%
32.19556553	1	0.1%
38.00281558	1	0.1%
39.49217447	1	0.1%
40.15864586	1	0.1%
41.14668609	1	0.1%
48.7066133	1	0.1%
54.35963436	1	0.1%

Value	Count	Frequency (%)
100	1	0.1%
72.61023408	1	0.1%
55.70909421	1	0.1%
54.35963436	1	0.1%
48.7066133	1	0.1%
41.14668609	1	0.1%
40.15864586	1	0.1%
39.49217447	1	0.1%
38.00281558	1	0.1%
32.19556553	1	0.1%

TV_GRP
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	12
Distinct (%)	92.3%
Missing	991
Missing (%)	98.7%
Infinite	0
Infinite (%)	0.0%
Mean	32.015385

Minimum	2.2
Maximum	54.6
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	2.2
5-th percentile	2.86
Q1	25.3
median	34.1
Q3	44.7
95-th percentile	50.46
Maximum	54.6
Range	52.4
Interquartile range (IQR)	19.4

Descriptive statistics

Standard deviation	16.372581
Coefficient of variation (CV)	0.51139729
Kurtosis	-0.24904447
Mean	32.015385
Median Absolute Deviation (MAD)	10.6
Skewness	-0.74934286
Sum	416.2
Variance	268.06141
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
44.7	2	0.2%
25.3	1	0.1%
47.7	1	0.1%
32	1	0.1%
16.5	1	0.1%
34.1	1	0.1%
54.6	1	0.1%
3.3	1	0.1%
2.2	1	0.1%
36.1	1	0.1%
Other values (2)	2	0.2%
(Missing)	991	98.7%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
2.2	1	0.1%
3.3	1	0.1%
16.5	1	0.1%
25.3	1	0.1%
32	1	0.1%
32.1	1	0.1%
34.1	1	0.1%
36.1	1	0.1%
42.9	1	0.1%
44.7	2	0.2%

Value	Count	Frequency (%)
54.6	1	0.1%
47.7	1	0.1%
44.7	2	0.2%
42.9	1	0.1%
36.1	1	0.1%
34.1	1	0.1%
32.1	1	0.1%
32	1	0.1%
25.3	1	0.1%
16.5	1	0.1%

Competitor1_RPI
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	102.20077

Minimum	83.88348
Maximum	121.88965
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	83.88348
5-th percentile	89.42131
Q1	97.092027
median	100.73498
Q3	106.34821
95-th percentile	119.48732
Maximum	121.88965
Range	38.006167
Interquartile range (IQR)	9.2561836

Descriptive statistics

Standard deviation	8.7884917
Coefficient of variation (CV)	0.085992418
Kurtosis	0.30812943
Mean	102.20077
Median Absolute Deviation (MAD)	4.3372389
Skewness	0.4863789
Sum	3985.8302
Variance	77.237586
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
97.17336466	1	0.1%
87.36488373	1	0.1%
121.7807344	1	0.1%
121.8896469	1	0.1%
110.9249541	1	0.1%
89.64980128	1	0.1%
100.6896746	1	0.1%
97.0106887	1	0.1%
83.88348026	1	0.1%
100.8296163	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
83.88348026	1	0.1%
87.36488373	1	0.1%
89.64980128	1	0.1%
90.38899785	1	0.1%
94.34874349	1	0.1%
94.34950641	1	0.1%
94.65400559	1	0.1%
96.23896326	1	0.1%
96.39773904	1	0.1%
97.0106887	1	0.1%

Value	Count	Frequency (%)
121.8896469	1	0.1%
121.7807344	1	0.1%
119.2324944	1	0.1%
116.0987152	1	0.1%
115.7900253	1	0.1%
111.4366591	1	0.1%
110.9249541	1	0.1%
107.7055227	1	0.1%
107.501689	1	0.1%
107.289052	1	0.1%

Competitor2_RPI
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	38.646238

Minimum	32.368993
Maximum	57.797794
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	32.368993
5-th percentile	33.647452
Q1	35.718011
median	37.377758
Q3	40.034473
95-th percentile	47.549814
Maximum	57.797794
Range	25.428801
Interquartile range (IQR)	4.3164622

Descriptive statistics

Standard deviation	4.9336107
Coefficient of variation (CV)	0.12766083
Kurtosis	5.2954731
Mean	38.646238
Median Absolute Deviation (MAD)	2.0234267
Skewness	2.0058075
Sum	1507.2033
Variance	24.340515
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
35.5573706	1	0.1%
34.23075395	1	0.1%
47.32223879	1	0.1%
57.79779387	1	0.1%
42.06462378	1	0.1%
33.66406503	1	0.1%
37.94362683	1	0.1%
36.12551332	1	0.1%
32.36899323	1	0.1%
39.40118477	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
32.36899323	1	0.1%
33.49793635	1	0.1%
33.66406503	1	0.1%
34.01330448	1	0.1%
34.10690902	1	0.1%
34.23075395	1	0.1%
35.3278177	1	0.1%
35.38346566	1	0.1%
35.5573706	1	0.1%
35.66301282	1	0.1%

Value	Count	Frequency (%)
57.79779387	1	0.1%
49.59798765	1	0.1%
47.32223879	1	0.1%
46.59875087	1	0.1%
43.79453493	1	0.1%
42.06462378	1	0.1%
40.99914055	1	0.1%
40.80056283	1	0.1%
40.77367979	1	0.1%
40.11524723	1	0.1%

Competitor3_RPI
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	44.691582

Minimum	38.550768
Maximum	53.14956
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	38.550768
5-th percentile	41.039663
Q1	41.881951
median	44.631443
Q3	45.924004
95-th percentile	50.642978
Maximum	53.14956
Range	14.598792
Interquartile range (IQR)	4.0420538

Descriptive statistics

Standard deviation	3.2616204
Coefficient of variation (CV)	0.072980642
Kurtosis	0.091798865
Mean	44.691582
Median Absolute Deviation (MAD)	2.3529062
Skewness	0.64060135
Sum	1742.9717
Variance	10.638167
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
44.5027166	1	0.1%
41.67147334	1	0.1%
48.11000271	1	0.1%
50.75372632	1	0.1%
50.63067266	1	0.1%
41.94094798	1	0.1%
47.56254104	1	0.1%
44.80722005	1	0.1%
38.55076817	1	0.1%
45.60053185	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
38.55076817	1	0.1%
40.57701559	1	0.1%
41.0910685	1	0.1%
41.09825991	1	0.1%
41.11727898	1	0.1%
41.35673961	1	0.1%
41.5784288	1	0.1%
41.67147334	1	0.1%
41.82217926	1	0.1%
41.82295335	1	0.1%

Value	Count	Frequency (%)
53.14956001	1	0.1%
50.75372632	1	0.1%
50.63067266	1	0.1%
50.25328013	1	0.1%
49.15358948	1	0.1%
48.51507	1	0.1%
48.11000271	1	0.1%
47.56254104	1	0.1%
46.9843496	1	0.1%
46.05511752	1	0.1%

Competitor4_RPI
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	65.408013

Minimum	57.583497
Maximum	76.896817
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	57.583497
5-th percentile	58.244896
Q1	62.430457
median	65.324834
Q3	67.668061
95-th percentile	73.933601
Maximum	76.896817
Range	19.313319
Interquartile range (IQR)	5.2376033

Descriptive statistics

Standard deviation	4.7680283
Coefficient of variation (CV)	0.072896699
Kurtosis	0.058150571
Mean	65.408013
Median Absolute Deviation (MAD)	2.5930926
Skewness	0.48967535
Sum	2550.9125
Variance	22.734093
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
63.37726834	1	0.1%
60.73202313	1	0.1%
73.75335702	1	0.1%
72.36783163	1	0.1%
66.77421557	1	0.1%
57.58349716	1	0.1%
63.89726566	1	0.1%
59.01686676	1	0.1%
57.73976417	1	0.1%
69.42991188	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
57.58349716	1	0.1%
57.73976417	1	0.1%
58.30102122	1	0.1%
58.65609009	1	0.1%
59.01686676	1	0.1%
59.83749185	1	0.1%
60.73202313	1	0.1%
61.96259384	1	0.1%
62.09041692	1	0.1%
62.12917301	1	0.1%

Value	Count	Frequency (%)
76.89681663	1	0.1%
75.55580103	1	0.1%
73.75335702	1	0.1%
73.35213669	1	0.1%
72.36783163	1	0.1%
69.65789115	1	0.1%
69.42991188	1	0.1%
68.54778981	1	0.1%
68.41594326	1	0.1%
67.80109055	1	0.1%

EQ_Category
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	2111044.5

Minimum	1504338.6
Maximum	2867306.9
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	1504338.6
5-th percentile	1605847
Q1	1774046.4
median	2010362
Q3	2422063.9
95-th percentile	2798604.2
Maximum	2867306.9
Range	1362968.3
Interquartile range (IQR)	648017.44

Descriptive statistics

Standard deviation	409968.15
Coefficient of variation (CV)	0.19420157
Kurtosis	-1.0549072
Mean	2111044.5
Median Absolute Deviation (MAD)	314268.41
Skewness	0.42773953
Sum	82330735
Variance	1.6807388 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
1728388.673	1	0.1%
2494566.851	1	0.1%
1666900.398	1	0.1%
1610351.525	1	0.1%
1791357.204	1	0.1%
1919431.786	1	0.1%
2010362.037	1	0.1%
2242374.168	1	0.1%
2747208.438	1	0.1%
2229095.053	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
1504338.62	1	0.1%
1565306.078	1	0.1%
1610351.525	1	0.1%
1628453.07	1	0.1%
1628818.628	1	0.1%
1645094.597	1	0.1%
1666900.398	1	0.1%
1696093.627	1	0.1%
1728388.673	1	0.1%
1756735.667	1	0.1%

Value	Count	Frequency (%)
2867306.933	1	0.1%
2813494.081	1	0.1%
2796949.72	1	0.1%
2747208.438	1	0.1%
2727062.938	1	0.1%
2715526.999	1	0.1%
2674460.512	1	0.1%
2606894.637	1	0.1%
2494566.851	1	0.1%
2441916.655	1	0.1%

EQ_Subcategory
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	494376.64

Minimum	249237.49
Maximum	856242.94
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	249237.49
5-th percentile	268333.3
Q1	333269.46
median	421134.37
Q3	637651.87
95-th percentile	819717.48
Maximum	856242.94
Range	607005.45
Interquartile range (IQR)	304382.41

Descriptive statistics

Standard deviation	198096.7
Coefficient of variation (CV)	0.40069996
Kurtosis	-1.1628781
Mean	494376.64
Median Absolute Deviation (MAD)	138203.97
Skewness	0.56846732
Sum	19280689
Variance	3.9242301 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
331927.5394	1	0.1%
718652.2126	1	0.1%
282930.3995	1	0.1%
258255.9299	1	0.1%
340550.0339	1	0.1%
384255.6322	1	0.1%
468177.8792	1	0.1%
607623.5341	1	0.1%
856242.9394	1	0.1%
577838.0553	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
249237.4935	1	0.1%
258255.9299	1	0.1%
269453.0058	1	0.1%
272019.8263	1	0.1%
282930.3995	1	0.1%
297210.5135	1	0.1%
312550.9088	1	0.1%
320624.477	1	0.1%
329510.9938	1	0.1%
331927.5394	1	0.1%

Value	Count	Frequency (%)
856242.9394	1	0.1%
828776.1488	1	0.1%
818710.965	1	0.1%
806075.7642	1	0.1%
799657.5538	1	0.1%
798281.1536	1	0.1%
789109.5698	1	0.1%
746305.3712	1	0.1%
718652.2126	1	0.1%
645477.096	1	0.1%

pct_PromoMarketDollars_Subcategory
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	0.10877174

Minimum	0.001658878
Maximum	0.4300507
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	0.001658878
5-th percentile	0.005254957
Q1	0.02759147
median	0.078074178
Q3	0.14328179
95-th percentile	0.3343356
Maximum	0.4300507
Range	0.42839183
Interquartile range (IQR)	0.11569032

Descriptive statistics

Standard deviation	0.10991898
Coefficient of variation (CV)	1.0105472
Kurtosis	1.540769
Mean	0.10877174
Median Absolute Deviation (MAD)	0.053323631
Skewness	1.4556426
Sum	4.2420979
Variance	0.012082183
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
0.162731521	1	0.1%
0.058437503	1	0.1%
0.001658878	1	0.1%
0.011638628	1	0.1%
0.430050703	1	0.1%
0.328796979	1	0.1%
0.047280441	1	0.1%
0.079705177	1	0.1%
0.087384017	1	0.1%
0.005624782	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
0.001658878	1	0.1%
0.001926532	1	0.1%
0.005624782	1	0.1%
0.006404826	1	0.1%
0.009903904	1	0.1%
0.011440443	1	0.1%
0.011638628	1	0.1%
0.021788474	1	0.1%
0.024750547	1	0.1%
0.025270511	1	0.1%

Value	Count	Frequency (%)
0.430050703	1	0.1%
0.384183216	1	0.1%
0.328796979	1	0.1%
0.313571471	1	0.1%
0.277988387	1	0.1%
0.231649656	1	0.1%
0.197980453	1	0.1%
0.164553649	1	0.1%
0.162731521	1	0.1%
0.147320401	1	0.1%

RPI_Subcategory
Real number (ℝ)

HIGH CORRELATION MISSING

Distinct	39
Distinct (%)	100.0%
Missing	965
Missing (%)	96.1%
Infinite	0
Infinite (%)	0.0%
Mean	42.356404

Minimum	35.480731
Maximum	49.735737
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.0 KiB

Quantile statistics

Minimum	35.480731
5-th percentile	37.303882
Q1	40.485839
median	42.776921
Q3	44.000818
95-th percentile	47.25904
Maximum	49.735737
Range	14.255006
Interquartile range (IQR)	3.514979

Descriptive statistics

Standard deviation	3.0601739
Coefficient of variation (CV)	0.072248199
Kurtosis	0.10309477
Mean	42.356404
Median Absolute Deviation (MAD)	1.9801517
Skewness	0.011579542
Sum	1651.8998
Variance	9.3646643
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=39)

Value	Count	Frequency (%)
40.5605634	1	0.1%
39.03629435	1	0.1%
47.22971507	1	0.1%
46.75195932	1	0.1%
42.90814972	1	0.1%
35.48073086	1	0.1%
40.79676921	1	0.1%
39.62948816	1	0.1%
37.30460734	1	0.1%
43.41399501	1	0.1%
Other values (29)	29	2.9%
(Missing)	965	96.1%

Minimum 10 values
Maximum 10 values

Value	Count	Frequency (%)
35.48073086	1	0.1%
37.29735544	1	0.1%
37.30460734	1	0.1%
37.55477636	1	0.1%
38.51760805	1	0.1%
39.03629435	1	0.1%
39.62948816	1	0.1%
40.04630072	1	0.1%
40.3389159	1	0.1%
40.41111476	1	0.1%

Value	Count	Frequency (%)
49.73573734	1	0.1%
47.52295983	1	0.1%
47.22971507	1	0.1%
46.75195932	1	0.1%
46.15429647	1	0.1%
45.07282152	1	0.1%
45.04213455	1	0.1%
44.54279611	1	0.1%
44.20156633	1	0.1%
44.07567409	1	0.1%

Auto

Heatmap
Table

	EQ	Social_Search_Impressions	Social_Search_Working_cost	Digital_Impressions	Digital_Working_cost	Print_Impressions.Ads40	Print_Working_Cost.Ads50	OOH_Impressions	OOH_Working_Cost	SOS_pct	Digital_Impressions_pct	CCFOT	Median_Temp	Median_Rainfall	Fuel_Price	Inflation	Trade_Invest	Brand_Equity	Avg_EQ_Price	Any_Promo_pct_ACV	Any_Feat_pct_ACV	Any_Disp_pct_ACV	EQ_Base_Price	Est_ACV_Selling	pct_ACV	Avg_no_of_Items	pct_PromoMarketDollars_Category	RPI_Category	Magazine_Impressions_pct	TV_GRP	Competitor1_RPI	Competitor2_RPI	Competitor3_RPI	Competitor4_RPI	EQ_Category	EQ_Subcategory	pct_PromoMarketDollars_Subcategory	RPI_Subcategory	Period
EQ	1.000	0.183	0.075	-0.448	-0.705	-0.553	-0.487	-0.252	-0.150	-0.154	-0.615	0.173	0.132	0.301	-0.785	-0.631	0.412	0.351	-0.395	0.496	-0.832	0.160	-0.241	0.863	0.867	0.767	0.446	-0.058	-0.489	-0.143	-0.198	-0.442	-0.376	-0.141	0.545	0.439	0.328	0.068	1.000
Social_Search_Impressions	0.183	1.000	0.930	0.363	0.182	0.358	0.382	0.098	0.383	0.200	-0.434	0.047	0.700	0.154	0.115	-0.055	-0.105	-0.078	0.014	0.070	-0.250	0.325	0.053	-0.089	-0.067	0.389	-0.082	0.260	0.095	0.452	0.082	-0.195	0.059	0.216	0.687	0.642	-0.208	0.314	1.000
Social_Search_Working_cost	0.075	0.930	1.000	0.490	0.291	0.430	0.424	0.210	0.133	0.288	-0.258	0.046	0.737	0.124	0.109	-0.124	-0.110	-0.091	0.045	-0.104	-0.183	0.371	0.039	-0.163	-0.118	0.315	-0.205	0.303	0.524	0.738	0.074	-0.109	0.099	0.296	0.579	0.567	-0.328	0.359	1.000
Digital_Impressions	-0.448	0.363	0.490	1.000	0.881	0.572	0.585	0.155	-0.238	0.151	0.248	0.188	0.295	0.272	0.377	0.384	-0.679	0.028	0.277	-0.303	0.571	-0.110	0.374	-0.480	-0.489	-0.381	-0.171	0.335	0.505	0.223	0.301	0.135	0.230	0.264	0.164	0.270	-0.295	0.318	1.000
Digital_Working_cost	-0.705	0.182	0.291	0.881	1.000	0.722	0.733	0.285	-0.286	0.165	0.267	0.234	0.237	0.255	0.605	0.652	-0.793	-0.071	0.373	-0.446	0.571	-0.223	0.571	-0.739	-0.755	-0.391	-0.248	0.273	0.615	0.116	0.346	0.197	0.307	0.274	-0.017	0.132	-0.385	0.250	1.000
Print_Impressions.Ads40	-0.553	0.358	0.430	0.572	0.722	1.000	0.987	0.755	0.317	0.163	-0.500	-0.156	0.250	0.288	0.656	0.517	-0.633	-0.280	0.173	-0.261	0.294	0.044	0.366	-0.746	-0.744	-0.375	-0.034	0.037	0.659	0.239	0.109	0.007	0.174	0.107	-0.008	0.119	-0.111	0.019	1.000
Print_Working_Cost.Ads50	-0.487	0.382	0.424	0.585	0.733	0.987	1.000	0.189	-0.183	0.141	-0.665	-0.120	0.241	0.280	0.601	0.468	-0.662	-0.232	0.204	-0.242	0.287	0.052	0.453	-0.685	-0.683	-0.324	0.011	0.084	0.604	0.094	0.173	-0.001	0.196	0.141	0.024	0.146	-0.082	0.086	1.000
OOH_Impressions	-0.252	0.098	0.210	0.155	0.285	0.755	0.189	1.000	0.917	-0.014	0.383	0.094	0.476	0.643	0.566	0.608	0.343	-0.306	-0.175	0.000	-0.600	-0.430	-0.650	-0.392	-0.476	-0.077	-0.427	-0.399	0.190	0.619	-0.580	-0.056	-0.182	-0.189	0.140	0.217	-0.587	-0.490	1.000
OOH_Working_Cost	-0.150	0.383	0.133	-0.238	-0.286	0.317	-0.183	0.917	1.000	-0.383	0.071	0.102	0.633	0.283	0.750	0.917	0.367	-0.203	-0.283	-0.083	0.400	-0.429	-0.600	-0.150	-0.283	-0.117	-0.300	-0.367	0.143	0.086	-0.600	-0.200	-0.367	-0.233	0.133	0.167	-0.450	-0.467	1.000
SOS_pct	-0.154	0.200	0.288	0.151	0.165	0.163	0.141	-0.014	-0.383	1.000	-0.088	-0.206	0.128	0.033	0.089	-0.244	0.065	-0.046	0.120	0.010	-0.210	-0.019	0.092	-0.164	-0.137	0.080	-0.131	0.221	0.038	0.267	0.138	0.210	0.117	0.093	-0.047	-0.038	-0.118	0.240	1.000
Digital_Impressions_pct	-0.615	-0.434	-0.258	0.248	0.267	-0.500	-0.665	0.383	0.071	-0.088	1.000	-0.098	-0.192	-0.247	0.335	0.286	0.291	-0.539	-0.110	0.148	0.400	0.154	-0.489	-0.522	-0.467	-0.192	0.016	-0.434	0.771	0.657	-0.324	0.297	-0.027	-0.187	-0.412	-0.368	0.297	-0.495	1.000
CCFOT	0.173	0.047	0.046	0.188	0.234	-0.156	-0.120	0.094	0.102	-0.206	-0.098	1.000	0.024	0.007	-0.347	-0.037	-0.015	0.449	0.146	-0.178	-0.015	-0.154	0.276	0.300	0.281	0.303	-0.126	0.242	0.283	-0.179	0.217	-0.042	-0.058	0.255	0.028	-0.011	-0.204	0.266	1.000
Median_Temp	0.132	0.700	0.737	0.295	0.237	0.250	0.241	0.476	0.633	0.128	-0.192	0.024	1.000	0.487	0.101	-0.059	0.009	0.087	-0.178	0.013	-0.434	0.432	-0.104	-0.087	-0.042	0.169	-0.167	0.162	0.294	0.092	-0.170	-0.236	-0.240	0.079	0.793	0.798	-0.387	0.240	1.000
Median_Rainfall	0.301	0.154	0.124	0.272	0.255	0.288	0.280	0.643	0.283	0.033	-0.247	0.007	0.487	1.000	0.053	0.050	-0.043	-0.014	-0.413	0.283	-0.566	0.235	-0.173	0.007	0.011	0.259	0.224	-0.237	0.560	0.319	-0.362	-0.370	-0.415	-0.267	0.571	0.592	0.015	-0.147	1.000
Fuel_Price	-0.785	0.115	0.109	0.377	0.605	0.656	0.601	0.566	0.750	0.089	0.335	-0.347	0.101	0.053	1.000	0.758	-0.518	-0.530	0.055	-0.104	0.769	0.012	0.094	-0.921	-0.905	-0.560	-0.115	-0.219	0.363	0.201	-0.127	0.048	0.140	-0.130	-0.141	-0.001	-0.135	-0.273	1.000
Inflation	-0.631	-0.055	-0.124	0.384	0.652	0.517	0.468	0.608	0.917	-0.244	0.286	-0.037	-0.059	0.050	0.758	1.000	-0.605	-0.213	0.060	-0.029	0.734	-0.073	0.181	-0.734	-0.728	-0.393	0.093	-0.288	0.516	-0.063	-0.090	-0.076	0.047	-0.131	-0.229	-0.127	0.072	-0.362	1.000
Trade_Invest	0.412	-0.105	-0.110	-0.679	-0.793	-0.633	-0.662	0.343	0.367	0.065	0.291	-0.015	0.009	-0.043	-0.518	-0.605	1.000	0.070	-0.282	0.153	-0.385	0.067	-0.527	0.537	0.527	0.215	-0.119	-0.081	-0.522	0.069	-0.220	-0.057	-0.273	-0.137	0.068	-0.023	-0.071	-0.057	1.000
Brand_Equity	0.351	-0.078	-0.091	0.028	-0.071	-0.280	-0.232	-0.306	-0.203	-0.046	-0.539	0.449	0.087	-0.014	-0.530	-0.213	0.070	1.000	0.357	-0.034	-0.663	-0.375	0.385	0.526	0.548	0.257	-0.095	0.512	-0.562	-0.165	0.456	0.000	-0.029	0.437	0.158	0.061	-0.133	0.541	1.000
Avg_EQ_Price	-0.395	0.014	0.045	0.277	0.373	0.173	0.204	-0.175	-0.283	0.120	-0.110	0.146	-0.178	-0.413	0.055	0.060	-0.282	0.357	1.000	-0.588	-0.021	-0.599	0.757	-0.101	-0.067	-0.315	-0.520	0.847	0.115	-0.110	0.943	0.713	0.819	0.882	-0.374	-0.347	-0.465	0.758	1.000
Any_Promo_pct_ACV	0.496	0.070	-0.104	-0.303	-0.446	-0.261	-0.242	0.000	-0.083	0.010	0.148	-0.178	0.013	0.283	-0.104	-0.029	0.153	-0.034	-0.588	1.000	-0.503	0.333	-0.360	0.228	0.243	0.451	0.713	-0.478	-0.341	0.272	-0.511	-0.540	-0.414	-0.478	0.395	0.374	0.623	-0.396	1.000
Any_Feat_pct_ACV	-0.832	-0.250	-0.183	0.571	0.571	0.294	0.287	-0.600	0.400	-0.210	0.400	-0.015	-0.434	-0.566	0.769	0.734	-0.385	-0.663	-0.021	-0.503	1.000	-0.383	0.154	-0.790	-0.636	-0.629	0.392	-0.364	0.143	-0.452	-0.112	-0.161	0.224	-0.378	-0.629	-0.503	0.510	-0.273	1.000
Any_Disp_pct_ACV	0.160	0.325	0.371	-0.110	-0.223	0.044	0.052	-0.430	-0.429	-0.019	0.154	-0.154	0.432	0.235	0.012	-0.073	0.067	-0.375	-0.599	0.333	-0.383	1.000	-0.512	-0.078	-0.106	0.329	0.201	-0.422	-0.152	0.115	-0.618	-0.377	-0.424	-0.402	0.364	0.358	0.159	-0.349	1.000
EQ_Base_Price	-0.241	0.053	0.039	0.374	0.571	0.366	0.453	-0.650	-0.600	0.092	-0.489	0.276	-0.104	-0.173	0.094	0.181	-0.527	0.385	0.757	-0.360	0.154	-0.512	1.000	-0.154	-0.120	-0.120	-0.041	0.650	0.209	-0.454	0.802	0.361	0.576	0.641	-0.196	-0.177	-0.114	0.629	1.000
Est_ACV_Selling	0.863	-0.089	-0.163	-0.480	-0.739	-0.746	-0.685	-0.392	-0.150	-0.164	-0.522	0.300	-0.087	0.007	-0.921	-0.734	0.537	0.526	-0.101	0.228	-0.790	-0.078	-0.154	1.000	0.981	0.605	0.129	0.187	-0.736	-0.055	0.086	-0.122	-0.169	0.088	0.252	0.121	0.122	0.265	1.000
pct_ACV	0.867	-0.067	-0.118	-0.489	-0.755	-0.744	-0.683	-0.476	-0.283	-0.137	-0.467	0.281	-0.042	0.011	-0.905	-0.728	0.527	0.548	-0.067	0.243	-0.636	-0.106	-0.120	0.981	1.000	0.591	0.126	0.235	-0.621	-0.138	0.110	-0.126	-0.133	0.151	0.274	0.144	0.102	0.325	1.000
Avg_no_of_Items	0.767	0.389	0.315	-0.381	-0.391	-0.375	-0.324	-0.077	-0.117	0.080	-0.192	0.303	0.169	0.259	-0.560	-0.393	0.215	0.257	-0.315	0.451	-0.629	0.329	-0.120	0.605	0.591	1.000	0.427	-0.099	-0.143	-0.223	-0.197	-0.382	-0.302	-0.114	0.407	0.348	0.294	0.014	1.000
pct_PromoMarketDollars_Category	0.446	-0.082	-0.205	-0.171	-0.248	-0.034	0.011	-0.427	-0.300	-0.131	0.016	-0.126	-0.167	0.224	-0.115	0.093	-0.119	-0.095	-0.520	0.713	0.392	0.201	-0.041	0.129	0.126	0.427	1.000	-0.535	0.187	-0.316	-0.420	-0.514	-0.395	-0.531	0.169	0.151	0.930	-0.487	1.000
RPI_Category	-0.058	0.260	0.303	0.335	0.273	0.037	0.084	-0.399	-0.367	0.221	-0.434	0.242	0.162	-0.237	-0.219	-0.288	-0.081	0.512	0.847	-0.478	-0.364	-0.422	0.650	0.187	0.235	-0.099	-0.535	1.000	-0.220	-0.094	0.889	0.559	0.667	0.910	0.027	-0.009	-0.559	0.966	1.000
Magazine_Impressions_pct	-0.489	0.095	0.524	0.505	0.615	0.659	0.604	0.190	0.143	0.038	0.771	0.283	0.294	0.560	0.363	0.516	-0.522	-0.562	0.115	-0.341	0.143	-0.152	0.209	-0.736	-0.621	-0.143	0.187	-0.220	1.000	0.341	-0.088	-0.016	0.110	0.082	-0.126	0.077	0.027	-0.225	1.000
TV_GRP	-0.143	0.452	0.738	0.223	0.116	0.239	0.094	0.619	0.086	0.267	0.657	-0.179	0.092	0.319	0.201	-0.063	0.069	-0.165	-0.110	0.272	-0.452	0.115	-0.454	-0.055	-0.138	-0.223	-0.316	-0.094	0.341	1.000	-0.253	0.110	-0.025	-0.003	0.421	0.506	-0.404	-0.055	1.000
Competitor1_RPI	-0.198	0.082	0.074	0.301	0.346	0.109	0.173	-0.580	-0.600	0.138	-0.324	0.217	-0.170	-0.362	-0.127	-0.090	-0.220	0.456	0.943	-0.511	-0.112	-0.618	0.802	0.086	0.110	-0.197	-0.420	0.889	-0.088	-0.253	1.000	0.597	0.762	0.846	-0.253	-0.256	-0.406	0.841	1.000
Competitor2_RPI	-0.442	-0.195	-0.109	0.135	0.197	0.007	-0.001	-0.056	-0.200	0.210	0.297	-0.042	-0.236	-0.370	0.048	-0.076	-0.057	0.000	0.713	-0.540	-0.161	-0.377	0.361	-0.122	-0.126	-0.382	-0.514	0.559	-0.016	0.110	0.597	1.000	0.612	0.572	-0.475	-0.466	-0.355	0.439	1.000
Competitor3_RPI	-0.376	0.059	0.099	0.230	0.307	0.174	0.196	-0.182	-0.367	0.117	-0.027	-0.058	-0.240	-0.415	0.140	0.047	-0.273	-0.029	0.819	-0.414	0.224	-0.424	0.576	-0.169	-0.133	-0.302	-0.395	0.667	0.110	-0.025	0.762	0.612	1.000	0.768	-0.358	-0.302	-0.372	0.588	1.000
Competitor4_RPI	-0.141	0.216	0.296	0.264	0.274	0.107	0.141	-0.189	-0.233	0.093	-0.187	0.255	0.079	-0.267	-0.130	-0.131	-0.137	0.437	0.882	-0.478	-0.378	-0.402	0.641	0.088	0.151	-0.114	-0.531	0.910	0.082	-0.003	0.846	0.572	0.768	1.000	-0.108	-0.113	-0.540	0.877	1.000
EQ_Category	0.545	0.687	0.579	0.164	-0.017	-0.008	0.024	0.140	0.133	-0.047	-0.412	0.028	0.793	0.571	-0.141	-0.229	0.068	0.158	-0.374	0.395	-0.629	0.364	-0.196	0.252	0.274	0.407	0.169	0.027	-0.126	0.421	-0.253	-0.475	-0.358	-0.108	1.000	0.975	-0.089	0.151	1.000
EQ_Subcategory	0.439	0.642	0.567	0.270	0.132	0.119	0.146	0.217	0.167	-0.038	-0.368	-0.011	0.798	0.592	-0.001	-0.127	-0.023	0.061	-0.347	0.374	-0.503	0.358	-0.177	0.121	0.144	0.348	0.151	-0.009	0.077	0.506	-0.256	-0.466	-0.302	-0.113	0.975	1.000	-0.126	0.117	1.000
pct_PromoMarketDollars_Subcategory	0.328	-0.208	-0.328	-0.295	-0.385	-0.111	-0.082	-0.587	-0.450	-0.118	0.297	-0.204	-0.387	0.015	-0.135	0.072	-0.071	-0.133	-0.465	0.623	0.510	0.159	-0.114	0.122	0.102	0.294	0.930	-0.559	0.027	-0.404	-0.406	-0.355	-0.372	-0.540	-0.089	-0.126	1.000	-0.559	1.000
RPI_Subcategory	0.068	0.314	0.359	0.318	0.250	0.019	0.086	-0.490	-0.467	0.240	-0.495	0.266	0.240	-0.147	-0.273	-0.362	-0.057	0.541	0.758	-0.396	-0.273	-0.349	0.629	0.265	0.325	0.014	-0.487	0.966	-0.225	-0.055	0.841	0.439	0.588	0.877	0.151	0.117	-0.559	1.000	1.000
Period	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000	1.000

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

The correlation heatmap measures nullity correlation: how strongly the presence or absence of one variable affects the presence of another.

First rows
Last rows

	Period	EQ	Social_Search_Impressions	Social_Search_Working_cost	Digital_Impressions	Digital_Working_cost	Print_Impressions.Ads40	Print_Working_Cost.Ads50	OOH_Impressions	OOH_Working_Cost	SOS_pct	Digital_Impressions_pct	CCFOT	Median_Temp	Median_Rainfall	Fuel_Price	Inflation	Trade_Invest	Brand_Equity	Avg_EQ_Price	Any_Promo_pct_ACV	Any_Feat_pct_ACV	Any_Disp_pct_ACV	EQ_Base_Price	Est_ACV_Selling	pct_ACV	Avg_no_of_Items	pct_PromoMarketDollars_Category	RPI_Category	Magazine_Impressions_pct	TV_GRP	Competitor1_RPI	Competitor2_RPI	Competitor3_RPI	Competitor4_RPI	EQ_Category	EQ_Subcategory	pct_PromoMarketDollars_Subcategory	RPI_Subcategory
0	2016 - Period:1	504.784933	NaN	NaN	37148.2	2045.28200	NaN	NaN	NaN	NaN	7.446883	NaN	100.000000	32.950	0.5150	8.226	0.013258	42744.25684	42.410000	49.091447	9.691794	NaN	1.688896	1.427532	8.696588e+09	39.441025	2.611782	0.03390	35.817030	NaN	NaN	97.173365	35.557371	44.502717	63.377268	1728388.673	331927.5394	0.162732	40.560563
1	2016 - Period:2	490.226477	NaN	NaN	50886.8	2370.58400	0.000014	0.000015	NaN	NaN	11.677082	NaN	87.500000	34.625	0.2700	7.473	0.009938	36290.43956	42.410000	49.057612	9.415938	NaN	1.687952	1.442716	8.682307e+09	38.417224	2.522814	0.03910	36.389065	NaN	NaN	97.850760	37.223072	45.720077	62.731742	1900859.879	334611.3806	0.231650	40.046301
2	2016 - Period:3	479.244686	NaN	NaN	253333.2	3180.88800	0.000016	0.000017	NaN	NaN	0.102858	NaN	96.000000	46.700	0.3900	8.001	0.007832	34852.14166	42.410000	49.367514	5.176684	NaN	NaN	1.423408	8.706898e+09	36.499442	2.477322	0.02280	36.599984	NaN	NaN	96.397739	40.800563	41.822953	62.090417	2036436.906	387148.3582	0.125394	40.411115
3	2016 - Period:4	489.057428	NaN	NaN	3426239.0	13595.39800	0.000016	0.000019	NaN	NaN	0.249055	NaN	100.000000	49.650	0.3500	8.767	0.010034	24869.55899	43.543571	50.657634	6.088273	NaN	NaN	1.443401	8.660289e+09	38.135159	2.520409	0.01470	38.201852	NaN	NaN	98.936519	36.576140	41.578429	63.374358	2113635.013	482489.6740	0.056603	42.213246
4	2016 - Period:5	477.031994	NaN	NaN	552197.8	3983.13400	0.000016	0.000019	NaN	NaN	13.338804	NaN	100.000000	58.100	0.5025	9.277	0.009546	61675.32162	43.790000	50.625777	7.827112	NaN	0.170731	1.473687	8.644519e+09	38.629564	2.497285	0.02190	38.648805	31.702433	25.3	100.509969	36.032016	42.602412	63.291934	2402211.102	629826.6484	0.065059	43.345578
5	2016 - Period:6	487.855299	NaN	NaN	29892.2	1800.34400	0.000017	0.000020	NaN	NaN	13.562212	NaN	78.571429	68.500	0.4600	9.824	0.009290	40458.59237	43.790000	51.268984	9.791997	1.633989	NaN	1.457055	8.627353e+09	39.097729	2.455277	0.01070	39.305958	40.158646	47.7	99.796505	36.996437	44.943022	68.415943	2796949.720	806075.7642	0.029912	44.075674
6	2016 - Period:7	466.399281	NaN	NaN	6021768.0	7591.64400	0.000017	0.000020	NaN	NaN	14.392305	NaN	88.000000	73.700	0.4250	9.642	0.008284	40945.74781	44.007143	50.676333	8.802657	NaN	NaN	1.437953	8.662699e+09	39.017768	2.412757	0.00765	39.653897	31.039855	44.7	101.096185	37.314308	43.358409	65.420869	2867306.933	828776.1488	0.021788	45.072822
7	2016 - Period:8	546.053084	NaN	NaN	1815307.2	7866.57200	0.000017	0.000020	NaN	NaN	15.376127	NaN	84.615385	77.350	0.5550	9.148	0.008461	22026.52625	44.170000	48.992972	13.660056	5.136756	7.925424	1.453832	8.511934e+09	37.940027	2.641764	0.03020	38.322539	32.195566	32.0	94.654006	34.013304	41.356740	64.478960	2813494.081	789109.5698	0.093287	42.974524
8	2016 - Period:9	464.925607	NaN	NaN	153633.2	3579.13000	0.000017	0.000020	NaN	NaN	22.932534	NaN	100.000000	75.850	0.5600	9.225	0.011022	53214.88476	44.170000	49.308852	9.791260	5.154291	3.894864	1.476185	7.928217e+09	35.696189	2.559809	0.03040	38.110967	38.002816	16.5	96.238963	37.377758	40.577016	63.264193	2441916.655	606656.5082	0.100700	42.760786
9	2016 - Period:10	357.648693	3919100.6	24839.812	30331.0	23205.98871	0.000017	0.000020	NaN	NaN	28.529493	NaN	100.000000	71.050	0.2950	9.331	0.013966	25343.21025	44.207143	54.138214	6.060160	NaN	0.147772	1.525389	7.765786e+09	32.618780	2.664421	0.00561	39.595750	NaN	NaN	105.031551	46.598751	44.631443	67.040049	2017353.844	421134.3688	0.025271	43.925962

	Period	EQ	Social_Search_Impressions	Social_Search_Working_cost	Digital_Impressions	Digital_Working_cost	Print_Impressions.Ads40	Print_Working_Cost.Ads50	OOH_Impressions	OOH_Working_Cost	SOS_pct	Digital_Impressions_pct	CCFOT	Median_Temp	Median_Rainfall	Fuel_Price	Inflation	Trade_Invest	Brand_Equity	Avg_EQ_Price	Any_Promo_pct_ACV	Any_Feat_pct_ACV	Any_Disp_pct_ACV	EQ_Base_Price	Est_ACV_Selling	pct_ACV	Avg_no_of_Items	pct_PromoMarketDollars_Category	RPI_Category	Magazine_Impressions_pct	TV_GRP	Competitor1_RPI	Competitor2_RPI	Competitor3_RPI	Competitor4_RPI	EQ_Category	EQ_Subcategory	pct_PromoMarketDollars_Subcategory	RPI_Subcategory
994	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
995	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
996	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
997	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
998	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN
999	2017 - Period:1	392.326431	1314877.0	7398.658606	NaN	NaN	1.666660e-05	0.000020	NaN	NaN	0.280502	NaN	100.000000	35.45	0.4700	9.884	0.022581	657.53	44.45	50.923311	8.566851	5.581585	NaN	1.587163	7.410278e+09	32.390628	2.579821	0.06040	36.430769	NaN	NaN	98.351850	35.773009	42.782645	65.403281	1696093.627	312550.9088	0.384183	40.624048
1000	2017 - Period:6	300.922056	21830378.8	98309.553500	7324082.2	111398.20310	1.059535e+07	239751.406700	1.306122e+08	1.361008e+05	11.999073	0.045347	100.000000	67.60	0.4550	10.030	0.015872	390.58	43.85	57.957097	7.990102	NaN	NaN	1.647474	5.537742e+09	23.778706	2.509645	0.00990	44.150672	39.492174	32.1	116.098715	37.773410	53.149560	76.896817	2674460.512	818710.9650	0.024751	49.735737
1001	2018 - Period:1	247.315476	2829923.6	9938.170001	NaN	NaN	1.484088e+04	1618.587524	NaN	NaN	24.443994	NaN	83.333333	29.95	0.1550	10.633	0.018029	571.28	42.78	54.551107	6.823758	NaN	0.294481	1.730202	4.723807e+09	20.495015	2.442941	0.05460	38.676377	NaN	NaN	107.289052	39.953699	49.153589	65.064755	1645094.597	320624.4770	0.313571	42.670532
1002	2018 - Period:6	278.317524	15378465.6	58338.893120	5454810.0	74906.49837	1.519706e+02	50.580880	NaN	NaN	0.408558	17.468517	100.000000	71.40	0.5725	12.045	0.026145	1168.95	42.33	46.623404	8.972687	NaN	1.761352	1.473754	3.397925e+09	14.081542	2.447068	0.03030	35.062487	NaN	NaN	90.388998	34.106909	41.091068	58.301021	2715526.999	798281.1536	0.078074	38.517608
1003	2018 - Period:11	161.529279	285755.2	5232.968000	63120.8	NaN	1.929363e+06	24347.693170	1.693330e+09	2.115462e+06	3.492029	0.059827	82.653061	49.40	0.3000	11.766	0.022503	2461.60	42.14	53.438223	1.775007	NaN	1.087742	1.493424	3.214808e+09	13.676382	2.247411	0.00131	37.871237	NaN	NaN	100.734978	37.813696	45.792891	65.671466	1628818.628	329510.9938	0.006405	40.955281

Most frequently occurring

	Period	EQ	Social_Search_Impressions	Social_Search_Working_cost	Digital_Impressions	Digital_Working_cost	Print_Impressions.Ads40	Print_Working_Cost.Ads50	OOH_Impressions	OOH_Working_Cost	SOS_pct	Digital_Impressions_pct	CCFOT	Median_Temp	Median_Rainfall	Fuel_Price	Inflation	Trade_Invest	Brand_Equity	Avg_EQ_Price	Any_Promo_pct_ACV	Any_Feat_pct_ACV	Any_Disp_pct_ACV	EQ_Base_Price	Est_ACV_Selling	pct_ACV	Avg_no_of_Items	pct_PromoMarketDollars_Category	RPI_Category	Magazine_Impressions_pct	TV_GRP	Competitor1_RPI	Competitor2_RPI	Competitor3_RPI	Competitor4_RPI	EQ_Category	EQ_Subcategory	pct_PromoMarketDollars_Subcategory	RPI_Subcategory	# duplicates
0	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	965

Overview

Variables

Common Values

Length

Most occurring characters

Most occurring categories

Most frequent character per category

Decimal Number

Lowercase Letter

Space Separator

Other Punctuation

Uppercase Letter

Dash Punctuation

Most occurring scripts

Most frequent character per script

Common

Latin

Most occurring blocks

Most frequent character per block

ASCII

Interactions

Correlations

Missing values

Sample

Duplicate rows

Most frequently occurring